What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Abhishek D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted May 2022
Fantastic product. Totally value for money
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a very intuvative drag and drop feature which makes it very easy to make a draft for approval before we start the actual work. Secondly we can create multiple workflows
What do you dislike most about this product?
Non technical team members find it very difficult to learn even the basic features
What recommendations would you give to someone considering this product?
It is a good software with lot of cross platform connectivity. The template manager will help you initially to learn how to use the whole tool
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Murathee K.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Perfect Email Marketing Solution For Business
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is not only good in email marketing but also makes but also makea marketing automation easy.
What is your favorite aspect of this product?
I like that Adobe Campaign is multi-purpose. The software easily integrate with other Adobe tools. Like most Adobe solutions, it's easy to use and affordable. It pushes email marketing campaigns/strategies to a whole new level
What do you dislike most about this product?
Adobe Campaign is just flawless
What recommendations would you give to someone considering this product?
This software is the best I have used when it comes to email marketing and marketing automation. It's affordable and scalable and therefore ideal for most businesses
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Skylar C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
They provide us with real-time results
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign helps us to connect with our recipients through our every email by using their interactive elements like polls and surveys. They have advanced email automation that helps us to automate workflows and drip series to deliver targeted and consistent messages.
What is your favorite aspect of this product?
Adobe Campaign has pre-designed emails which are really eye-catching and helpful enabling us to design beautiful and sophisticated emails. It also helps us to send automated responses to various emails thus saving our time which we can invest in some other project. They provide us with real-time results of our campaigns.
What do you dislike most about this product?
They need to add more customization options, especially for the footer. Sometimes their system suddenly slows down which lags so they need to improve their system. They need to add a feature that enables us to build complex nurture campaigns as they lack this feature.
What recommendations would you give to someone considering this product?
Adobe Campaign has simplified email automation which is easy to build and use and makes it highly recommended. Also, the integration becomes easy with their CRM.
Pros
- Reliable
- Trustworthy
- Effective Service
- Inspires Innovation
