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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Anthony H.
- Role: Industry Specific Role
- Industry: Electronics
- Involvement: End User of Application
Submitted Feb 2022
Adobe Campaign is very customizable software
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Through the use of this wonderful app, I was able to create excellent campaigns. Several documents can be attached simultaneously. It is among one of the ideal tools which provide reliable services with advanced features. Attractive interface that is fun to learn!
What is your favorite aspect of this product?
It is very customizable. You can do almost anything in your mind with this tool in your approach. All you need to have is the appropriate people with appropriate skill sets. The possibility of creating templates does wonders and saves plenty of time.
What do you dislike most about this product?
Configuration of the app takes so long. Just as the excess of anything is bad, too many customization features can be a hurdle. It takes time to learn about all the icons, lexicons, etc. No material for training/startup is provided so the platform can be confusing at times.
What recommendations would you give to someone considering this product?
Configuration of the app takes so long. Just as the excess of anything is bad, too many customization features can be a hurdle. It takes time to learn about all the icons, lexicons, etc. No material for training/startup is provided so the platform can be confusing at times.
Pros
- Efficient Service
- Caring
- Respectful
- Generous Negotitation
Kiguta A.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Email marketing Made Easy With Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign makes it possible to view customer journey in a single screen. In addition, using available customer data, it's easy to create a successful marketing campaign
What is your favorite aspect of this product?
I like that the dashboard is rich in features and there is a lot of data to view regarding customer journey The software smoothens marketing thanks to use of customer data The software makes email marketing and automation easy
What do you dislike most about this product?
I can barely complain as Adobe Campaign has been more than great
What recommendations would you give to someone considering this product?
You can unlock many possibilities with Adobe Campaign. It's affordable, and houses lot's of marketing features. It also makes marketing automation easy which one more reason to use it.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Efficient Service
Caoimhe C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
A useful tool for planning cross-channel marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The drag-and-drop new email maker is simple to use it even for unskilled users. Processes have allowed us to more efficiently identify the proper audience by hyper-partitioning them based on a variety of variables.
What is your favorite aspect of this product?
Our emails are delivered to our clients' inboxes as a result of our Ips. Most mass emailing software does not offer this measure of influence. As a result, our engagement has increased dramatically.
What do you dislike most about this product?
We believe that working well with the application is difficult since it necessitates technical expertise that extends outside marketing.
What recommendations would you give to someone considering this product?
Adobe Campaign is just a fantastic tool with many more possibilities than other common alternatives. It has offered people more control over conversations, information, and time.
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
