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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Abhishek D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted May 2022
Fantastic product. Totally value for money
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a very intuvative drag and drop feature which makes it very easy to make a draft for approval before we start the actual work. Secondly we can create multiple workflows
What do you dislike most about this product?
Non technical team members find it very difficult to learn even the basic features
What recommendations would you give to someone considering this product?
It is a good software with lot of cross platform connectivity. The template manager will help you initially to learn how to use the whole tool
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Verônica O.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Allows you to create and customize marketing emails with features from the tool itself. This integration allows for greater efficiency in the creation of campaigns and in the formation of a centralized data source with the ability to determine market segments and customer profiles to be targeted.
What is your favorite aspect of this product?
The ability to create and customize email marketing campaign material within the tool itself. This integration allows for more efficient workflow management.
What do you dislike most about this product?
So far, the tool has met my expectations.
What recommendations would you give to someone considering this product?
It is a tool that helps to promote an efficient connection with the customer through more relevant promotional emails. It is possible, through its resources, to customize the campaign material within the tool itself, which helps to centralize the workflow and contributes more efficiently to the creation and delivery of content.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Vinicius D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Efficient resources
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a simple and easy-to-use interface, making it possible to customize the main page by selecting features through the drag-and-drop navigation function. It is possible to build marketing emails in a simple way and with great visual quality within the interface itself, allowing greater centralization of the workflow.
What is your favorite aspect of this product?
It is possible to generate dynamic reports and, through the information, create an integrated profile of the customers and the experience that were submitted in all the implemented campaigns. Through the reports, it is possible to choose the most efficient channel for each customer, whether by email, sms or other direct communication channels. You can also control the send interval at which each content should be triggered.
What do you dislike most about this product?
The platform met my expectations, it provides me with the main tools for daily use. It is not complete, but it meets the needs as a source to identify contacts.
What recommendations would you give to someone considering this product?
It's a great software for building marketing campaigns that enables the centralization and management of the workflow in a single tool.
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
