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Upland Software, Inc.

Adestra

Composite Score
7.0 /10
CX Score
7.3 /10
Category
Adestra
7.0 /10

What is Adestra?

Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business. We're not just Software as a Service, we're Software AND a Service.

Company Details


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Adestra Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adestra?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 79

Contact Database

100

Surveys and Polling

100

Email Delivery

92

Auto-Responders

83

Campaign Management

81

Content Authoring

81

Basic Reporting and Analytics

80

Segmentation

79

SPAM Compliance

77

Mobile Optimized

75

Sales Intelligence & Conversion Rates

75

Vendor Capability Ratings

Average 79

Quality of Features

87

Ease of Implementation

87

Ease of Customization

83

Usability and Intuitiveness

83

Breadth of Features

81

Ease of IT Administration

80

Business Value Created

77

Product Strategy and Rate of Improvement

76

Ease of Data Integration

75

Availability and Quality of Training

75

Vendor Support

71

Adestra Reviews

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Adestra is a trustworthy email marketing tool!

Likeliness to Recommend

9 /10

What differentiates Adestra from other similar products?

Adestra is a user-friendly platform to use. Before using Adestra, I had never encountered such a simple application in my life. It has diminished our workload manifold. Although, it took me a while to learn all about this tool and get accustomed to it. The customer care team is very responsive and addressed all my issues in a matter of minutes. It allows the creation of templates that are easier for the websites to digest.

What is your favorite aspect of this product?

Adestra has to offer numerous simple yet pretty templates. These templates can also be manipulated after you have set them up. This has assisted us in maintaining the uniformity of our emails and customizing them according to our needs in a very creative manner. The app demands no skills or knowledge related to HTML for you to conquer the world of marketing using Adestra. It is a trustworthy tool and you can fearlessly expect from it to take care of large volumes of emails for you.

What do you dislike most about this product?

Once the reports are created through Adestra, it is a difficult job to manipulate them, and exporting these reports is another hassle. Different campaigns cannot be compared to each other and thus, you cannot get an idea of which campaign turned out to be the best. Currently, it does not have the feature that enables the scheduling of emails. The tool lags a lot whenever I switch among certain pages. Some features are harder to find in the layout. Thus, there is room for making the layout better.

What recommendations would you give to someone considering this product?

I have already suggested many people use this tool and I will recommend it to all of those reading this review as well. Adestra is a rapid tool for boosting the efficiency of your marketing campaigns. It is a very easy-to-use tool when we are referring to the basics of the tool. I wish all Adestra users’ good luck!

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time

Sorina Meria S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

We can deliver the right email to the right people

Likeliness to Recommend

9 /10

What differentiates Adestra from other similar products?

A dynamic list of Adestra allows us to combine multiple lists in combination with data for files we can download data at every level from overview to KPI. Adestra is very easy to use and have many features that allow us to convert messages to individual recipient and analyze compared results. I really like the template and the ability to put a smooth email.

What is your favorite aspect of this product?

Adestra manages our email marketing campaigns and makes them easy for our businesses and marketers. It provides us with all the tools needed for marketing goals. We can deliver the right email to the right people at right time. The reporting ability of Adestra allows the user to evaluate the performance of our email marketing.

What do you dislike most about this product?

The user interface is quite confusing for us if we are not comfortable with email marketing. There is no search bar for searching pictures. It will not easy to understand Platform terminology. The filtering process is awkward sometimes and we will not able to upload an update to the profile.

What recommendations would you give to someone considering this product?

The features of Adestra provide solutions like personalization, support testing, and programmatic email marketing. Highly recommended tool for marketers.

Pros

  • Caring
  • Saves Time
  • Helps Innovate
  • Reliable

Jade L.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

An amazing Email automation software

Likeliness to Recommend

9 /10

What differentiates Adestra from other similar products?

I believe it’s quite simple to utilize. I never utilized an email program like this so I needed to gain without any preparation. I found it pretty clear as crystal to finish the overall email prerequisites. Modifying is genuinely simple also and their administration group rushes to reply.

What is your favorite aspect of this product?

Adestra’s "dynamic" list permits clients to merge various records in the mix with information channels and rejection records. This executes division and is a strong promoting instrument. Adestra’s s Message Focus API coordination gives designer instruments to the rundown, crusade, or value-based mechanized prerequisites. Missions can be arranged into project envelopes. This permits advertisers to assemble lobbies for the board or detailing necessities. Moving or duplicating efforts starting with one venture then onto the next is a straightforward interaction.

What do you dislike most about this product?

Adestra reports are not handily controlled and traded for additional examination. It is basically impossible to think about crusades. Sending out choices are restricted and once in a while require a page by page check the rundown out. Sending messages at a set date/time is troublesome since it is just set for one time zone. Choices to simplify increments to formats don't exist and need help, which isn't accessible forever zones during business hours. "Skip" records don't appear to be exact and can be baffling. Computerization could likewise be better.

What recommendations would you give to someone considering this product?

Independent ventures with considerably more modest promoting spending plans and no email advertising experience would be in an ideal situation choosing a lower-end email showcasing supplier. Notwithstanding, Adestra will furnish a developing organization with each email advertising instrument route.

Pros

  • Performance Enhancing
  • Caring
  • Fair
  • Client's Interest First