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Upland Software, Inc.

Adestra

Composite Score
7.0 /10
CX Score
7.3 /10
Category
Adestra
7.0 /10

What is Adestra?

Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business. We're not just Software as a Service, we're Software AND a Service.

Company Details


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Adestra Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adestra?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 79

Contact Database

100

Surveys and Polling

100

Email Delivery

92

Auto-Responders

83

Campaign Management

81

Content Authoring

81

Basic Reporting and Analytics

80

Segmentation

79

SPAM Compliance

77

Mobile Optimized

75

Sales Intelligence & Conversion Rates

75

Vendor Capability Ratings

Average 79

Quality of Features

87

Ease of Implementation

87

Ease of Customization

83

Usability and Intuitiveness

83

Breadth of Features

81

Ease of IT Administration

80

Business Value Created

77

Product Strategy and Rate of Improvement

76

Ease of Data Integration

75

Availability and Quality of Training

75

Vendor Support

71

Adestra Reviews

Jack H.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Easy to use & customise

Likeliness to Recommend

8 /10

What differentiates Adestra from other similar products?

Adestra has a step by step intuitive process that is easily adopted by colleagues.

What is your favorite aspect of this product?

Templates - allows us to set a clear brand look, feel and style with minimal effort. Campaigns are generated quickly and within set guidelines. Approval process - easy to send campaigns for approval, quality check - including typos! Step by step process for putting together campaigns from set up - audience - content - launch.

What do you dislike most about this product?

Content block addition is a little clunky. But once you’re used to it and have used it daily, you forget that it was an issue.

What recommendations would you give to someone considering this product?

Set up your templates, once they’re in place it’s super straight forward and easy.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Effective Service

Silvia D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Adestra improves your productivity!

Likeliness to Recommend

9 /10

What differentiates Adestra from other similar products?

Adestra is straightforward to use. I've never encountered such user-friendly software that significantly decreases my effort. Even though I had to master this software from start due to my lack of prior knowledge, I felt it to be quite user-friendly and straightforward to customize. The support team responds quickly to our inquiries. Blogs can utilize templates that are simple to put up. Once you're familiar with how Adestra maintains its statistics, you can simply discover details about email recipients. It is simple to include various goods in your company's office.

What is your favorite aspect of this product?

The templates in Adestra are easy to utilize. They can be changed once you've established them. This allows us to keep all of our emails consistent while still permitting imaginative customization. To learn the use of Adestra, zero HTML expertise or abilities are needed. This is a dependable tool for dealing with large amounts of email. Adestra uses automated procedures to provide us with enormous datasets. Their API, despite being antiquated, enables us to effectively send vast volumes of customer data.

What do you dislike most about this product?

The reports on Adestra are difficult to alter, and transferring this information is yet another issue. Strategies cannot be contrasted; hence it is impossible to determine which style of campaign performed best. Exporting choices are limited. Their customer service system might be slow to reply to inquiries. Its API is rather old. Since they have a contemporary one, there is no open documentation, so they will not even acknowledge it until you ask. The Adestra user interface is old, and their procedure is cumbersome.

What recommendations would you give to someone considering this product?

I have recommended this software to several individuals and will do so again. It is a powerful email marketing program that allows you to continually perform A/B testing on your marketing campaigns. Best of luck, using Adestra!

Pros

  • Efficient Service
  • Inspires Innovation
  • Acts with Integrity
  • Generous Negotitation

Penn H.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"An easy-to-use system with good features"

Likeliness to Recommend

9 /10

What differentiates Adestra from other similar products?

The program is better than others because it has more customization options, also good price and security.

What is your favorite aspect of this product?

Using Upland Adestra couldn't be any easier. I've never come across a tool like this that significantly decreases my workload. To my surprise, despite the fact that I had no prior familiarity with the software, this application was quite self-explanatory and simple to customize. Whenever you have a question, the customer support crew is quick to answer.

What do you dislike most about this product?

Upland Adestra's reports are difficult to modify, and exporting them is a hassle as well. One cannot know which campaign performed best since campaigns cannot be compared to one other. For exporting, there are several possibilities. Currently, Upland Adestra does not allow for the scheduling of emails, and this must be implemented. Adestra's design isn't to my taste, though. It takes a long time to transition between different pages, and some of the information is difficult to locate. Consequently, I believe that there is room for improvement in terms of the user interface.

What recommendations would you give to someone considering this product?

I've already suggested this tool to a number of individuals and will continue to do so. A/B testing of your email campaigns is easy with this powerful email marketing tool. I wish you well with Adestra!

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time