What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.5
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.4
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.8
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ActiveCampaign Reviews
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Incredible combo of marketing and sales tools
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It’s hard to capture the pure relief we had when coming across ActiveCampaign. After looking at so many different options that either didn’t have all the functionalities we needed or were cost prohibitive we were discouraged. I think what makes ActiveCampaign stand apartIs the combination of key marketing components that often require you to choose separate piecemeal approaches or to go without some critical feature you neeed. It’s also highly intuitive and useable like, for example, Hubspot but at a much more accessible price point.
What is your favorite aspect of this product?
It’s intuitive and easy-to-use for both beginning and advanced users. Our sales team can easily make some use of the deal pipeline, our interns can easily input info and our developers and programmers can get key into about demographics and analytics While making our emails and landing pages higher converting. I would echo what I’ve said elsewhere in this review: the design, team and continuous improvement of ActiveCampaign has resulted in a super super super useable product that’s intuitive to pick up on and intuitive to actually use ans keep using.
What do you dislike most about this product?
The free trial limited some features and functionalities. There’s no reason for this. We would have upgraded peery quickly regardless. The product really is that good!
What recommendations would you give to someone considering this product?
Try the 14 day trial. I would also say definitely take in and try the CRM side as well as the email marketing side. That’s what makes AC so good. Their cherry picked out the exact features you’ll need to increase revenue and grown your business. They’ve kept current trends in business and current n realities about marketing and digital that’s pretty rare—get the power of 10+ enterprise tools in one great app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karthick R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Makes your daily task easy
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is too easy to set up and customize according to your plan and ideas. It has some templates too.
What is your favorite aspect of this product?
Templates available right there
What do you dislike most about this product?
Prospects may find this is automated
What recommendations would you give to someone considering this product?
Time. It reduces lots of marketing people to save time and also it gives analytics the open rate click rate bounce rate etc. And also it automatically blocked bounced emails while sending next time. so please go with this
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Damaris M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Oct 2021
An exceptional and safe tool for online marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
For the last 3 years i have been using ActiveCampaign i can confidently disclose that it is a great and reliable solution for email marketing. It is an excellent and outstanding solution that allows you to reach your customers via email. It is simple, fast and easy to implement and set up. Again, the application has the best support team behind it. The best customer support i have ever interacted with.
What is your favorite aspect of this product?
ActiveCampaign is a solid and recommendable application for online marketing. One thing i like most about it is how it allows me to engage my clients regardless of where they are. Additionally, ActiveCampaign has a very intuitive and friendly interface and this makes it simple to work with.
What do you dislike most about this product?
I like everything about ActiveCampaign. It is a brilliant and reliable solution for sending professional campaigns to customers around the world.
What recommendations would you give to someone considering this product?
ActiveCampaign has everything you are looking for. I recommend it to all companies, both small and large.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Effective Service
