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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Michelle D.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

I love the drag and drop capabilities

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The drag and drop feature is always great. Should I need to go in an fix any HTML issues, that is always available to me. If you need any additional resources or how-to guides, this is easily available as well.

What is your favorite aspect of this product?

Building the segmented lists is easy to do and makes so much sense when applying tags to contacts. Its easy to go in and updated or switch directions when building the triggered campaigns as well.

What do you dislike most about this product?

There is not much to dislike about this program. It does take time to build the automated responses but I think that has to do with the content that is made available by the team. Like most programs the testing can become cumbersome but over time you get the hang of it and becomes super easy. I would also be nice to have library to that can keep all over your images and or landing pages. I have seen that feature yet.

What recommendations would you give to someone considering this product?

I would recommend utilizing Active Campaign University. Its easy to follow videos and tutorials and helps get you familiar with the platform as a whole. It can even take you a step further in just what your doing now but can add to your skillset and teach additional tools that you weren't aware of.

Pros

  • Reliable
  • Respectful
  • Fair
  • Appreciates Incumbent Status

Trisha B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Effective and scalable marketing for our benefits.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign allows us to have even greater positive results than other software with greater fame on the market, it is a system with better focus and quick results that increase our scalability in marketing, this software is much better than the others.

What is your favorite aspect of this product?

Email marketing is our main advantage when acquiring ActiveCampaign, since it allows great automation options to reach our clients massively and increase sales. It allows good fluidity in advertising campaigns, reduces labor effort as it is a system with great automation power and is very easy to use with quick training.

What do you dislike most about this product?

Our implementation was easy from the beginning, we didn't have any problems at all and our goals were achieved quickly, there have been no issues and we are very happy about it.

What recommendations would you give to someone considering this product?

If you want to achieve greater fluidity in advertising campaigns and better results in email marketing, this is the perfect software, it has clear and highly scalable functionalities to improve sales and attract customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Moosin S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2023

The All-in-One Marketing Automation Solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign stands out among other marketing automation tools due to its comprehensive feature set, including email marketing, automation, sales CRM, and customer success capabilities. It also offers integrations with a wide range of business tools and applications, making it easy to connect with other systems and platforms.

What is your favorite aspect of this product?

One of my favorite aspects of ActiveCampaign is the automation feature, which allows me to set up personalized and targeted campaigns based on customer behavior and interactions. This helps me save time and effort while still delivering highly relevant and engaging experiences to my audience.

What do you dislike most about this product?

One thing I dislike about ActiveCampaign is that it can be a bit overwhelming for beginners due to the number of features and options available. It might take some time to get familiar with all the tools and capabilities, and there is a learning curve to overcome.

What recommendations would you give to someone considering this product?

If you're considering ActiveCampaign as your marketing automation solution, I would recommend taking advantage of the free trial to see if it's a good fit for your business. You can also check out the extensive documentation and resources available on the ActiveCampaign website to learn more about the platform and its capabilities. Additionally, it might be helpful to reach out to their customer support team for assistance with getting started. Overall, ActiveCampaign is a powerful and feature-rich marketing automation tool that can help you streamline your marketing efforts and drive growth for your business.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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