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Account-Based Marketing (ABM) Software

Account-Based Marketing

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.

Common Features

  • Unified Sales and Marketing Funnel
  • Multichannel Campaign Management
  • Account-Based Advertising
  • Personalization/Audience Targeting
  • Account Analytics & Measurement
  • Customer Journey Modelling
  • Team Alerts
  • Artificial Intelligence / Machine Learning

Top Account-Based Marketing (ABM) Software

2025 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 7
Next Award: Jun 2026

Top Account-Based Marketing Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Bound Systems, Inc.

Bound

Insufficient Data
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Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell customers, and close deals.

Market Resource Partners, LLC

MRP Prelytic

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing initiatives.

Dun & Bradstreet Inc

D&B Rev.Up ABX

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

Target the right buyers and personalize engagement across channels with account-based experiences at scale.​ D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.