This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Account-Based Marketing (ABM) Software

Account-Based Marketing

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.

Common Features

  • Unified Sales and Marketing Funnel
  • Multichannel Campaign Management
  • Account-Based Advertising
  • Personalization/Audience Targeting
  • Account Analytics & Measurement
  • Customer Journey Modelling
  • Team Alerts
  • Artificial Intelligence / Machine Learning

Top Account-Based Marketing (ABM) Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 7
Next Award: Jun 2025

Top Account-Based Marketing Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Filter by
Composite Score
8.5 /10
CX Score
8.7 /10

Foundry's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. The platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Foundry integrates with a wide range of marketing, sales, and analytics tools to orchestrate multichannel campaigns.

Pros

  • Trustworthy
  • Saves Time
  • Efficient Service
  • Reliable
Composite Score
8.2 /10
CX Score
8.3 /10

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

Scorecard
Scorecard

Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Reliable
Badge Winner
Badge Winner
Composite Score
7.8 /10
CX Score
8.1 /10

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Scorecard
Scorecard

Pros

  • Reliable
  • Fair
  • Inspires Innovation
  • Efficient Service
Badge Winner
Badge Winner
Composite Score
7.6 /10
CX Score
7.7 /10

In today’s data-rich landscape, teams are overloaded with commoditized, easy-to-get information, yet finding useful, actionable signals from this information remains challenging. 6sense delivers the most meaningful B2B intelligence to revenue teams. Eliminate wasted costs, time, and effort in any climate while delivering high-quality pipeline and predictable revenue.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Respectful
  • Security Protects
  • Caring
Badge Winner
Badge Winner
Terminus Software

Terminus Platform

Composite Score
7.5 /10
CX Score
7.2 /10

The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.

Scorecard
Scorecard

Pros

  • Caring
  • Saves Time
  • Respectful
  • Fair

Cons

  • Under Delivered
Composite Score
7.1 /10
CX Score
6.9 /10

Demandbase One is an account-based GTM command center, powering your entire revenue stack. The AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Scorecard
Scorecard

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Transparent

Cons

  • Under Delivered
Bombora Inc

Bombora

Composite Score
7.0 /10
CX Score
6.8 /10

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

Scorecard
Scorecard

Pros

  • Respectful
  • Effective Service
  • Caring
  • Efficient Service

Cons

  • Under Delivered
Salesforce.com Inc

Salesforce Pardot

Composite Score
6.5 /10
CX Score
6.4 /10

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Scorecard
Scorecard

Pros

  • Respectful
  • Fair
  • Trustworthy
  • Client Friendly Policies

Products below are ineligible for awards due to insufficient recent reviews

Composite Score
7.4 /10
CX Score
7.9 /10

Clearbit delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle. It is a marketing data platform that applies real-time intelligence across your entire stack to improve acquisition, conversion, and operations. Clearbit helps you know your customers to win your market.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
NextRoll

RollWorks

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

Prioritize and economize with ABM. Drive demand fast with easy target account discovery and prioritization, account-based digital advertising, and automated sales outreach.