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Account-Based Marketing (ABM) Software

Account-Based Marketing

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.

Common Features

  • Unified Sales and Marketing Funnel
  • Multichannel Campaign Management
  • Account-Based Advertising
  • Personalization/Audience Targeting
  • Account Analytics & Measurement
  • Customer Journey Modelling
  • Team Alerts
  • Artificial Intelligence / Machine Learning

Top Account-Based Marketing (ABM) Software

2025 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 7
Next Award: Jun 2026

Top Account-Based Marketing Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Composite Score
6.4 /10
CX Score
6.4 /10

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo Sales layer additional tools on top of that intelligence—such as conversation intelligence, sales engagement, and data orchestration—to help you engage with prospects and customers. By integrating all of these tools with the other key systems you use, your go-to-market teams will be more prepared and well equipped to close more deals and hit their number.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Vendor's Interest First
  • Under Delivered
Madison Logic Inc

ML Platform

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ML Platform helps you accelerate your pipeline by identifying, prioritizing and engaging your top accounts. It provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

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Integrate is a Precision Demand Marketing platform, an emerging category to help B2B marketers develop and deliver an omnichannel demand strategy, convert leads to revenue, and drive marketing ROI.  Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Over the past decade, Integrate has evolved from solving the complex challenges across each demand generation channel to powering account-based, buyer-driven omnichannel experiences.

Factors.ai

Factors.ai

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An AI-powered Analytics platform can help Marketing Ops teams to get ahead in the game without wasting time and resources on data management and running manual reports.

Leadspace

Leadspace

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With Leadspace you get instant, context-rich information on individual and company prospects that match your Ideal Customer Profile. See how just a few key elements create the perfect predictive storm to drive your demand and lead generation. Leadspace has built a platform based on the principles of being data agnostic, AI-powered, and cross channel to give Sales & Marketing the power to grow their business faster.

N.Rich Technologies Inc.

N.Rich

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N.Rich is a software platform by N.Rich Technologies Inc. for managing advertising audiences over the long B2B enterprise marketing and sales funnels. N.Rich adds account based targeting directly to the world's best ad-buying platforms. With N.Rich you can buy ABM advertising with Cost-Per-Click (CPC) using your own account with no intermediaries. N.Rich real time reporting verifies marketing influence to all sales opportunities even without any identified leads.

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Jabmo B2B Marketing Platform is a comprehensive solution and platform for Account-Based Marketing (ABM). With the Jabmo ABM Platform you can accelerate sales of strategic products with your most valuable accounts and collaborate with your ad creative and copywriting team to build insight driven ads that drive engagement. Jabmo's Account Sensing Technology uses machine learning to identify surges in account activity even if they are not yet in your ABM program.

Kwanzoo Inc

Kwanzoo

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Kwanzoo is an account-based go-to-market (GTM) platform. Using Kwanzoo, B2B enterprises generate qualified traffic, convert qualified accounts to opportunities, and deliver deeper account insights to their SDR/BDR/sales teams to drive more pipeline and revenue. The platform is designed for sales, marketing, and customer success teams to generate predictable revenue growth by engaging target accounts and buying teams throughout the customer journey.

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Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs. This proprietary technology is our unified connection to all our solutions, bringing together B2B audience data, customer acquisition, and marketing intelligence and analytics.

Zymplify

Zymplify

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Zymplify finds your business qualified prospects who are actively looking for your products or services and gives you a complete toolkit to connect with them and close sales at speed. Zymplify includes complete toolkits for every stage of the customer journey - from prospecting, to leads, to sales. Zymplify platform cuts your sales cycle in half, it also finds, engages and converts cold prospects into warm, high-quality leads that are delivered into your sales pipeline every day.