Get Instant Access
to This Blueprint

Culture icon

Nudges: A Paradigm for HR to Influence Employee Behavior

Use nudges to shape employee behavior in a way that benefits both individuals and the organization.

What is it?

  • HR can use nudges to improve decision-making. Nudges are a behavioral science tool to alter the environment and context that decisions are made in to encourage better decision-making (Thaler & Sunstein).
  • This research provides a critical examination into nudges in the workplace and their practical implications by outlining:
    • Biases and heuristics leading to decision-making limitations.
    • Ethical concerns of nudging.
    • McLean & Company’s framework to integrate nudges into the workplace.
    • Real-life examples of nudges being successfully applied in the workplace.

Why does it matter?

  • Nudges are not new – HR professionals have been applying the concept in practice for decades without having a formal name for it. But by taking an informed, measurable approach, HR can stop guessing and start reporting on the effectiveness of their nudge interventions.

About McLean & Company

McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.


  • Jordan Birnbaum, VP and Chief Behavioral Economist, ADP
  • Antoine Ferrere, Global Head of Behavioral Science, Novartis
  • Cathy Hawley, Chief People Officer, CPO to Go
  • Jan Hills, Partner, Head Heart + Brain
  • Geoff Ho, Director, Research & Advisory, Organization Development, Rogers Communications Inc.
  • Sille Krukow, Founder and Behavioral Design Director, Krukow Behavioral Design
  • Jakob Rusinek, Organizational Effectiveness Specialist, World Bank Group
  • Dhushan Thevarajah, Chief Operating Officer, BEworks
  • Michael Vodianoi, Director, ScienceForWork
  • Petar Vujosevic, Chief Strategy Officer, GapJumpers
  • Matt Wallaert, Chief Behavioral Officer, Clover Health
  • Aaron Windfield, Partner and Data Scientist, Elevator9