THOUGHT LEADERSHIP
Nudges: A Paradigm for HR to Influence Employee Behavior
Use nudges to shape employee behavior in a way that benefits both individuals and the organization.
What is it?
- HR can use nudges to improve decision-making. Nudges are a behavioral science tool to alter the environment and context that decisions are made in to encourage better decision-making (Thaler & Sunstein).
- This research provides a critical examination into nudges in the workplace and their practical implications by outlining:
- Biases and heuristics leading to decision-making limitations.
- Ethical concerns of nudging.
- McLean & Company’s framework to integrate nudges into the workplace.
- Real-life examples of nudges being successfully applied in the workplace.
Why does it matter?
- Nudges are not new – HR professionals have been applying the concept in practice for decades without having a formal name for it. But by taking an informed, measurable approach, HR can stop guessing and start reporting on the effectiveness of their nudge interventions.
About McLean & Company
McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Contributors
- Jordan Birnbaum, VP and Chief Behavioral Economist, ADP
- Antoine Ferrere, Global Head of Behavioral Science, Novartis
- Cathy Hawley, Chief People Officer, CPO to Go
- Jan Hills, Partner, Head Heart + Brain
- Geoff Ho, Director, Research & Advisory, Organization Development, Rogers Communications Inc.
- Sille Krukow, Founder and Behavioral Design Director, Krukow Behavioral Design
- Jakob Rusinek, Organizational Effectiveness Specialist, World Bank Group
- Dhushan Thevarajah, Chief Operating Officer, BEworks
- Michael Vodianoi, Director, ScienceForWork
- Petar Vujosevic, Chief Strategy Officer, GapJumpers
- Matt Wallaert, Chief Behavioral Officer, Clover Health
- Aaron Windfield, Partner and Data Scientist, Elevator9
Neuroscience and HR