Gamification is the use of game thinking and elements outside of traditional games. Organizations are recognizing the motivational power of games in engaging both customers and employees. Unfortunately a significant percentage of gamified initiatives fail due to poor design. Follow McLean & Company’s process to tailor your gamified initiative to your engagement goals and audience, in order to improve employee engagement.
This research will help you:
- Determine if gamification can address your engagement pain points.
- Assess your target audience and determine your organizational culture to tailor your game design.
- Conduct a gamification options analysis to choose the right option for employee engagement initiative.
- Conduct a cost/benefit analysis to finalize your design options.
- Develop an implementation plan to leverage the benefits of the gamified engagement initiative and secure the required resources.
- Document your gamification engagement strategy.
- Lead a team through McLean & Company’s step-by-step process for developing a gamified employee engagement initiative.
Define your gamification goals and follow these steps to create a viable gamification strategy for employee engagement.