Harness the power of your employee voice on social media to reflect your most authentic organizational culture, build a strong employer brand, and attract top candidates.
Corporate communications and digital strategies are usually owned by individuals, teams, or departments outside of HR.
Without HR involvement in employer branding, organizations run the risk of promoting a brand misaligned with the employee value proposition (EVP).
Without the skills, resources, or ownership, it is difficult for HR to build a strong social media presence and take their social media use to the next level.
Social media is a powerful tool to communicate and promote the employer brand and organizations are increasingly recognizing its potential.
Organizations leverage social media as a means of recruiting potential talent and/or for consumer marketing, but initiating an employee ambassador program is increasingly becoming a top social media priority.
While social media changes HR’s role, HR does not have to become a marketing expert. Instead, they need to collaborate with those who have the right skills and knowledge.
With the active promotion of your employer brand by employees, organizations are able to extend their reach, bring the organization’s authentic voice to life, and ultimately promote the organization.
Impact & Result
Build an employee ambassador program that suits the needs, culture, and trust level of your organization.
Improve employee engagement and organizational outcomes within your organization while simultaneously improving public perception beyond your organization.
Enhance talent acquisition experiences to not only source talent, but create “talent communities” which attract or “pull” talent to your organization.
Effectively mitigate social media risks, leverage existing social media skills in your workforce, and empower your employees to speak out about their authentic experience.
Research & Tools
1. Assess your current social media landscape
Evaluate your organization’s readiness for an employee ambassador program. Identify your target audience, their characteristics, and social media preferences. Assess your
organization’s current social media landscape.
Establish program goals, objectives,
and measures of success.