Metrics such as number of connections, number of Tweets, and number of Fans or Friends are valuable when building a social media recruiting (SMR) campaign, but are intangible when attempting to calculate ROI. A cost/benefit analysis is more appropriate and can be completed to generate average costs per qualified lead and applicant based on the following scenarios:

•    Hiring a Full-Time Social Media Manager.
•    Hiring a Part-Time Social Media Coordinator.
•    Devoting a portion of the current Recruiter’s time to building and maintaining the SMR campaign.

While true ROI is not feasible, a cost/benefit analysis can help determine the level of investment required to get the most out of your organization’s SMR campaign.

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Search Code: 28072
Last Revised: October 5, 2010


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