Develop an Engagement Program Strategy Executive Briefing

Author(s): William Howard, Rachel Stewart, Catherine Schroeder

This executive briefing consists of a high-level overview of the advantage a refined strategy contributes to the success of an engagement program. This document includes:

  • A summary of the benefits of an engagement strategy.
  • McLean & Company insights.
  • Required steps to develop and communicate an engagement program strategy.

Use this briefing to make the case for supporting the engagement program with a planful strategy.