This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Twilio

SendGrid Email Marketing

Composite Score

8.6 /10

CX Score

8.9 /10

70 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

7 Top Rated Features

2024

Conflict Resolution

2023

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

3% Negative

5% Neutral

92% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Basic Reporting and Analytics

Dynamic Content

Auto-Responders

Mobile Optimized

A/B Testing

Campaign Management

Segmentation

Text Messaging

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Customization

Vendor Support

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

SendGrid Email Marketing Reviews

Fahad A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Provides extremely high email delivery rate

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

It's an intuitive, yet highly scalable platform that makes it easy to ensure your emails are near 100% delivery rate.

What is your favorite aspect of this product?

Ability to integrate multi-channel communication with CMS such as WordPress with WooCommerce, makes it easy to connect email and SMS notifications with the store itself.

What do you dislike most about this product?

The pricing structure is quite complex.

What recommendations would you give to someone considering this product?

While this tool will allow you to build email campaigns easy, make sure to have a data privacy officer so everything within email is set up correctly.

Pros

Reliable
Performance Enhancing
Respectful
Enables Productivity

Sujith B.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

All in one email Software

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

Scalability and Flexibility Marketing automation Deliverability

What is your favorite aspect of this product?

High deliverability rates, Focus on marketing campaigns are the few things that highlights sendgrid form other marketing tools

What do you dislike most about this product?

Pricing, Limited free tier, Reporting limitations of who have opened the campiagns, who are all the prospective clients can be tracked down by ai which can be added

What recommendations would you give to someone considering this product?

Ai's recommmendations can be added in terms fo reporting, follow-up and other tangible things.

Pros

Helps Innovate
Continually Improving Product
Unique Features
Efficient Service

Cons

Vendor's Interest First

John P.

Role: Sales Marketing
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Powerful and trustworthy for our system emails

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

The Security and integrating our tracking / warehosue systems are great

What is your favorite aspect of this product?

Working with temaplates, ease of use of the editor and HTML/CSS coding is simple

What do you dislike most about this product?

Website interface could be better or helpful for users

What recommendations would you give to someone considering this product?

Perfect for system automated emails and trustworthy brand software

Pros

Effective Service
Helps Innovate
Reliable
Performance Enhancing

How We Deliver

Events

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

89 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

SendGrid Email Marketing Reviews

Fahad A.

Provides extremely high email delivery rate

Likeliness to Recommend

Pros

Sujith B.

All in one email Software

Likeliness to Recommend

Pros

Cons

John P.

Powerful and trustworthy for our system emails

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

Title

1
Since last award

1
Since last award

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Dynamic Content

Auto-Responders

Mobile Optimized

A/B Testing

Campaign Management

Segmentation

Text Messaging

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Business Value Created

Ease of Customization

Vendor Support

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness