What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Helps Innovate
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Reene L.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2022
With ease we can end emails to thousands of people
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
I only utilized this product since it has lead tracking features; this is advantageous because not all market automation solutions have this capability.
What is your favorite aspect of this product?
The great advantage is real-time information, and we can use it without having to worry about data integrity or back-and-forth data transfers. I really enjoy how its integration enables you to use many channels to do marketing activities more quickly and easily while addressing various goals. For the vast majority of our clients, this platform is the best option when comparing price and functionality. I like the two advanced features most e.g. A/B testing and CRM connectivity.
What do you dislike most about this product?
The customer support team is really irresponsible and rude. We have been experiencing issues with the tool for some time, and the customer care team has consistently broken their commitment to call us back to establish a plan to address the issue.
What recommendations would you give to someone considering this product?
The finest marketing solution to employ from SAP is the one that pulls real-time data from online consumer resources, has excellent quality support, and appreciates the active setup advice from the Hybris consultant. If you're also considering its use then you should give it a try.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service
Mark G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
SAP Marketing Cloud is fast and smooth
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
It is easy to integrate with databases, internal and external systems, and does not require additional spendings on infrastructure
What is your favorite aspect of this product?
Algorithms that determine targeted groups of customers and tools for analysis of marketing campaigns
What do you dislike most about this product?
If a contact wants to receive a newsletter on two email addresses and those contacts are merged in marketing cloud, the system only sends the newsletter to one email address
What recommendations would you give to someone considering this product?
This SAP solution lets you handle data with care. You acquire information about customer interactions, individual scores, company-specific KPIs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mason R.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Sep 2022
"Efficient advertising automation tool."
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
The main differences are that it is a low-cost tool that is simple to use.
What is your favorite aspect of this product?
This is the best tool to use if you need to send and keep track of hundreds of emails. The program takes care of everything, from sending and monitoring emails to providing you with daily reports, so you can simply set them and forget them.
What do you dislike most about this product?
It's easy to miss anything useful among the plethora of options. Weak user interface makes it simple to overlook vital options. According to our investigation, LeadFormix has a high rate of emails ending up in spam or not being properly tracked.
What recommendations would you give to someone considering this product?
I recommend trying out any potential platform to ensure it accomplishes what you need it to and is as simple to use as possible. If you're interested in learning more about this platform but are running out of time during your free trial, I recommend reaching out to sales staff to request an extension.
Pros
- Reliable
- Unique Features
- Efficient Service
- Friendly Negotiation