
What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
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Since last award
79 Plan to Renew
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75 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 75%
- Conflict Resolution:
- 83%
- Strategy & Innovation:
- 79%
- Service Experience:
- 86%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Conversion Propensity Modeling
Recommended Best Action
Social Media Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews

Shardul K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2021
Most Efficient software with minimal efforts.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot provides one best efficient marketing automation software in the market. It is easier to create an engagement journey in Pardot and execute it. Simple 4-5 steps with tasks attached to it and voila the journey ready. The software can be easily aligned with our organisational goals and has proven to give us better results in terms if lead automation, nurturing and generation as compared to before.
What is your favorite aspect of this product?
Ease of generating a marketing journey to expand your outreach within few steps and tracking it back in Salesforce. Being a Salesforce native product implementation and usage is simpler.
What do you dislike most about this product?
Well although you can create rules to avoid spamming there is still a leakage in the leads while filtering spam leads. They should not reach actual sales funnel. Other part of while tracking is Pardot can't determine false positive. There are many leads with same activity time and actual false activities but comes with scoring. Scoring needs to improve.
What recommendations would you give to someone considering this product?
Easy to use, efficient in giving results, best to calculate ROI in terms if lead nurture and increase your conversion rate. If you are considering Pardot you are already on a right track.
Pros
- Saves Time
- Transparent
- Helps Innovate
- Continually Improving Product

Prateek S.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2021
Easy to use marketing automation tool
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Ease of lead upload
What is your favorite aspect of this product?
Engagement studio
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
One stop solution for email marketing automation
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Pritam D.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Sep 2021
User Friendly B2B Marketing Automation Platform
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot is having lot of unique feature some of the unique features are , 1> It takes very less time to get hands-on for a new user. 2> It have some great segmenting features which make it easy to implement engagement programs/email campaigns. 3> Integration with other third party application is easy. 4> Lot of Email templates are available. 5> We can set up workflows and use it multiple times for generating different leads. 6> Engagement Studio is very useful to automate customer journeys.
What is your favorite aspect of this product?
It's very useful application for email marketing, Salesforce integration and campaign management. Some of the important features are, 1> Pardot has several connectors available, for hosting webinars, videos, RSS feeds, social media platforms, among others, for a synthesized view of a business's marketing connections. 2> The scheduling function, for emails or posts, is particularly easy to use. 3> Very easy to setup and maintain your work flows. 4> Reporting is pretty good and very much informative. 5> Easy to gather and organize information on leads. 6> Segmentation is very helpful we can segregate our customers easily.
What do you dislike most about this product?
Pardot is a great product but some more feature and improvement can make it more better and effective in market. Some of the are like, 1> Extremely pricey, It's hard for small companies to afford. 2> Implementation and Data migration takes a lot of time. 3> Search features can be improve and filtering option required much improvement. 4> No option to undo previous edits, this can sometimes ruin the whole email. 5> Creating new mail templates require understanding of html coding. It could be simpler so a non technical user can get more benefits.
What recommendations would you give to someone considering this product?
Pardot is great and user friendly for those that are comfortable with the salesforce environment and makes it easy to integrate marking across our enterprise. Pardot automates marketing in an efficient and easy to understand manner. As it is bit costly if price is not a concern then you can take look how it's going to useful for you organization. In the beginning it is very overwhelming but once you get the hang of the tool, things begin to fall in place.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Respectful