What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Business Value Created
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Qualtrics Strategy & Research Reviews
Arya K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Very user-friendly product!
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
It's very user-friendly however it offers more detailed insights in comparison to other survey software.
What is your favorite aspect of this product?
It's easy to use as well to train others to use.
What do you dislike most about this product?
Lack of creative options available
What recommendations would you give to someone considering this product?
That you can get detailed insights and data in a simple and easy-to-use way.
Pros
- Respectful
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
Ryan G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Qualtrics is great for designing surveys.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
It allowed us to build survey flow differently.
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Ability to share easily among peers
What recommendations would you give to someone considering this product?
It's easy to use and has numerous templates
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Lucia G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
It speeds up the process of creating surveys
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
The responsibility that the technical team has to resolve queries about the platform, I also like that it can connect with different applications, this allows me to export the data from the generated reports to different platforms that I complement with my market research analysis. This survey platform has been very solid with respect to having a positive reaction with clients when I need to collect how satisfied they are with the attention that my organization provides, having a solid platform like this allows me to have good feedback by not complicating the process of filling out question forms for users.
What is your favorite aspect of this product?
I like this platform for its professional user interface design, especially in the way the questions asked to users are organized. Templates can also be generated which do not require many changes to be able to be launched in a market study that has similar objectives in the collection of key data. The reports are very flexible, quite customized reports can be generated with respect to the information that you want to quantify based on the needs of the market research that needs to be applied. Qualtrics technical support is very active in responding, I have had several problems and doubts, and these have been satisfactorily covered.
What do you dislike most about this product?
The radical change that the transformation of this platform had made me lose some time to be able to adapt to the new interface. It was very cumbersome to go through this whole process again when we had already been using the previous interface for some time, since they applied many changes from one day to the next, without the ability to open previous demonstrations to users who have already used this platform for a long time. The service had a price increase and it has caused a significant impact within my organization. It seems that Qualtrics is not interested in applying changes gradually.
What recommendations would you give to someone considering this product?
This platform can become simple or complex according to the needs of your organization, so carefully analyze the price you want to pay that best fits your budget, especially due to the price increase this platform has had lately. On the other hand, this platform is very powerful for forms and surveys that allow the analysis of the market you want to focus on. I have not been able to find a better tool that is more complete than this one, it is very reliable and scalable in all senses.
Pros
- Security Protects
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Efficient Service
