What is Poppulo?
Poppulo is an omnichannel platform for the new world of work. Poppulo helps you create the clarity your employees need to drive business outcomes with the industry’s most personalized, data-driven communications. The Poppulo platform makes it easy to reach and engage dispersed and overwhelmed employees, and deliver news securely across any enterprise communication channel — personalised and relevant to every employee. Leveraging our deep experience in scalable email, Poppulo has built a complete enterprise employee comms platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Poppulo?
Pros
- Continually Improving Product
- Inspires Innovation
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Newsletter Creation
Single Sign-On (SSO)
Application Integration
Employee Directory
Rewards Recognition
Emergency Notification
Surveys and Polling
Mobile
Instant Messaging
Pulse Surveys
Intranet
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Customization
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Poppulo Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Amazing capabilities for internal communications.
Likeliness to Recommend
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Omar B.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2025
Inbuilt integration with CRM apps, marketing
Likeliness to Recommend
What differentiates Poppulo from other similar products?
Recommendations and tools to enhance deliverability and subject line testing and send optimization.High capacity to segment large volumes of internal employees or audiences, and external contacts with historically well-established integrations with CRMs and data systems.Interfaces that enable marketing, communications and design teams to collaborate and approve content and review.Internal email and external campaign templates which are optimized and personalized according to the contact data.Campaign performance, engagement, and deliverability dashboard (typically with a multi-channel perspective).
What is your favorite aspect of this product?
Watching the emails come in the inbox and get results.Collaborative workflow: the seamlessness with which marketing, communications and design teams can collaborate.Segmentation and personalization: the possibility to individualize messages to large, specific groups. You would like to know what aspect is the most interesting to you, and I will explain to you why one of them may be the most applicable to your case. Its emphasis on email marketing in the business setting and its attention to deliverability, high-levels segmentation, and user experience when it comes to B2B and internal communications campaigns. Tom, as Poppulo normally emphasiz
What do you dislike most about this product?
high training curve to advanced functions.pop-up deliverability or spam-filter problems when settings are not the best.limitations of templates or individualization at very small scale.perceived cost of smaller team or of infrequently used features.may cause friction with certain CRM or data systems, or constrained out-of-the-box connectors.Sharing your use case or what already annoys you allows me to optimise the disadvantages to your situation.
What recommendations would you give to someone considering this product?
Determine what you want (deliverability, automation, personalization, analytics) and rank those.Check workflow, easy-to-use and integration with your systems.Ensure that it is capable of expanding with your team and volume of sending.Review deliverability and support: Inquire about the pricing, authentication tools and SLAs of support.Assess the level of fineness of segmentation and personalization.Confirm with your CRM, data platform and current tools.Compare schemes, sending limits, expansion costs and possible hidden fees.Ask behaveers or testemonies of your industry.In case they are already using the tool, request realistic advantages and
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ishita M.
- Role: Information Technology
- Industry: Entertainment
- Involvement: End User of Application
Submitted Sep 2025
Go for it if you want to go big
Likeliness to Recommend
What differentiates Poppulo from other similar products?
combines all employee communication channels in one place—email, mobile app, digital signage, and workplace tools—while giving you personalization, analytics, and governance at an enterprise scale. It’s built for large, complex organisations that need both reach and control
What is your favorite aspect of this product?
powerful AI‑driven multichannel personalization and also insights. Nice detailed dashboarf
What do you dislike most about this product?
Steep learning curve
What recommendations would you give to someone considering this product?
Go for it only if it’s a big company. Cost is not worth a small company
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
