What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Faizan ul H.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
awesome product..
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
it reduces the complexity and cost of technology and helps with progressive transformation
What is your favorite aspect of this product?
it enables you to implement key enterprise capabilities from their core also its ability to adopt new distribution strategies
What do you dislike most about this product?
nothing at all seriously
What recommendations would you give to someone considering this product?
you won't find a better software than this ... highly satisfied
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Peyton W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Make your content more eye-catching.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It enables us to identify and divide audiences utilizing real-time data to develop tailored experiences and apply ABM approaches that connect, retain, and extend targeted accounts. It also enables us to ramp up the creation of advanced nurture encounters for dynamic routes. A flexible, open architecture allows us to connect data from whatever source with ease.
What is your favorite aspect of this product?
The email automation responses function makes the whole thing less time-consuming because we don't have to spend so much time replying to everyone, and it also allows us to monitor how our clients use our website. Its digital marketing tool, campaign management process, and execution style is sufficient to obtain a sense of its capabilities.
What do you dislike most about this product?
Every intricate journey we had to take needed some ongoing development, thus it was challenging to accomplish something as seamless as possible. Instead, we had to ask for assistance from someone with more technical understanding. If Oracle invests in a better UI/UX for the system, which is its biggest drawback, they might enhance the system an additional benefit.
What recommendations would you give to someone considering this product?
This tool will assist them in comprehending the behavior of their devoted customers. The reports will be the most helpful component for the businesses because it offers several customization options and includes numerous useful analysis models. I can say that because we use it to manage email marketing that its marketing automation is superior.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Machteld'Teran B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Capable of make our work easier than before.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
With the help of Oracle Marketing Cloud, marketers can create and carry out automatic marketing strategies using mail, visual search, video ads, and smartphones while providing a customized user experience for their potential customers. In addition to improving email reliability reporting, we now preserve fresh and comprehensive data across numerous geographies and cases.
What is your favorite aspect of this product?
Oracle Marketing Cloud is a full-featured platform that enables us to maintain our website without restrictions, collect lines of inquiry, segment based on company characteristics, and send emails to increase demand. We can prepare and promote our campaigns with its assistance, and we can carry out our brand management plans. With it, we can configure even complex processes, and its integrating API capabilities are unquestionably incredible.
What do you dislike most about this product?
The main drawback of Oracle Marketing Cloud is how difficult it is to grasp for non-IT professionals. Since we were using something else prior to using Oracle Marketing Cloud, it required me a considerable amount of time to thoroughly train my employees on them.
What recommendations would you give to someone considering this product?
With the help of this software, we can now locate target users and maintain our data. The reports it produces are helpful to us in numerous ways, particularly as our growing business. Additionally, it delivers information in an accessible format, and reports are really helpful to us.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing