What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Jocelyn Fernand D.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2023
a simple, effective tool for email marketing
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Mailler stands out from other marketing solutions thanks to its simplicity and exceptional e-mail deliverability.
What is your favorite aspect of this product?
I like the deliverability of this email marketing tool.
What do you dislike most about this product?
I don't like the limited number of templates and the lack of advanced features, as this limits the creativity of digital marketing professionals.
What recommendations would you give to someone considering this product?
If you're looking for a simple-to-use, easy-to-learn email marketing management tool, you can choose Mailerlite, as this email marketing software is accessible even to beginners. On the other hand, it features limited templates, which can be a hindrance to productivity and creativity.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Andrea I.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jul 2023
Gerencie as Campanhas de Emails Rapidamente
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Eu creio que todos os gerenciadores de envios, ele é o mais barato e fácil de usar, é prático, tem as prinicpais recursos exigidos e atende empresas de pequeno porte.
What is your favorite aspect of this product?
O suporte da equipe é muito bom, estão sempre dispostos a ajudar nos problemas e a ensinar algumas coisas técnicas. Também o plugin nativo de Wordpress é muito útil.
What do you dislike most about this product?
Não tenho opiniões negativas, exceto que se pudesse ter um mostrador de índice de entrega anti-spam como alguns concorrentes, ajudaria a evitar os erros cometidos nas artes.
What recommendations would you give to someone considering this product?
Recomendo o Mailerlite, você pode testar a ferramenta um bom tempo antes de assinar, é muito fácil de entender como funciona, você pode usar as lanfing pages em seu site, também verificar listas de emails, fazer testes A/B e reenviar as melhores campanhas. Quem não tem muita experiência com ferramentas de email, pode utilizar o Mailerlite facilmente sem precisar de muito suporte.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hannah R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2023
Complete and fairly direct to use
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Good templates, good automations and good support that is quick to help
What is your favorite aspect of this product?
Easy to set up my emails and a much more intuitive process for customer journeys
What do you dislike most about this product?
I feel there are limitations with the Shopify integration.
What recommendations would you give to someone considering this product?
It’s price is incredibly competitive with a modern intuitive interface
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
