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MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.1 /10
Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

Up 1
Since last award

87 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
96%
Negotiation and Contract:
95%
Conflict Resolution:
96%
Strategy & Innovation:
96%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

Chart

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3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

85

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

87

Ease of Data Integration

86

Quality of Features

86

Business Value Created

86

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Vendor Support

84

MailerLite Reviews

Victor Chiedo O.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

Simple and cost-effective Email Marketing Tool

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Unlike other email platforms that pack every possible feature into cluttered dashboards, MailerLite focuses on the essentials, which just include beautiful email design, automation and good deliverability, nothing more to make it complex.

What is your favorite aspect of this product?

Creating professional-looking newsletters and campaigns is straightforward with the drag-and-drop interface and the templates give me great starting points that I can easily edit to my own taste.

What do you dislike most about this product?

While I get basic open and click rates, I sometimes want deeper insights into subscriber behavior and engagement patterns. This cannot be done effectively with Mailerlite,

What recommendations would you give to someone considering this product?

Try MailerLite if you want effective email marketing without the complexity and high cost of enterprise platforms. It's perfect for small to medium businesses that need reliable email campaigns and basic automation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Blessed O.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

My User-Friendly & Cost-Effective Email Marketin

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite's email editor has pre-designed blocks, making it more modern or easier to create professional-looking emails quickly.

What is your favorite aspect of this product?

My favorite aspect of MailerLite is its exceptional balance of user-friendliness and powerful core features at an affordable price point.

What do you dislike most about this product?

The free plan doesn't include access to pre-designed email and landing page templates, which can be a hurdle for beginners who rely on templates for quick design. Even on paid plans, the template variety, while good, might not be as extensive or creatively diverse as some competitors.

What recommendations would you give to someone considering this product?

Start with the Free Plan, If you have under 1,000 subscribers and need a solid email marketing tool, the free plan is an excellent way to test the waters and see if it meets your needs without any financial commitment. It provides a good foundation for learning the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Stevvi M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Unlocking the Potential of MailerLite

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

It has strong automation tools that help us have sophisticated classifications based on the activities of our subscribers and nurture leads with time. It also involves in-built landing page builders and sign-up forms for customization, with the support of which we can grow our email list without involving external sources.

What is your favorite aspect of this product?

I find its analytical and reporting tools as one of the strong points among other conventional software. It offers its users detailed reviews about the performance of the campaigns like click rates, open rates, and engagement metrics. In this way, we can refine the workflow of our organization without involving any premium analytical platforms. Moreover, it is giving reliable services and providing responsive customer support.

What do you dislike most about this product?

There should be more flexibility and adaptability in the designing templates of MilerLite. We feel restricted when we intend to create more advanced email templates with extensive coding. These inconsequential setbacks, though not a big matter, need improvement.

What recommendations would you give to someone considering this product?

One of its chief strengths lies in its automation. For welcoming emails, customer follow-ups, and nurturing the leads, one should start with constructing email sequences. Automating these steps will increase the traffic and give you more personalized experiences.

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Inspires Innovation

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