What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Segmentation
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Customization
Usability and Intuitiveness
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Emily K.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
Confusing to use but customer support is decent
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It's more affordable than other products I researched and a little less confusing to implement and use
What is your favorite aspect of this product?
It's nicely segmented, and that part is easy to update
What do you dislike most about this product?
It's very confusing to do anything new on the platform because it was clearly written by and for tech people who know marketing inside and out
What recommendations would you give to someone considering this product?
Start with a free version to get used to it
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Less Efficient Service
Antony M.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Apr 2024
Easy to use.
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite offers an intuitive drag-and-drop email editor that makes it easy for users to create visually appealing email campaigns without any coding knowledge.
What is your favorite aspect of this product?
Users can customize their emails with various fonts, colors, and styles using the rich text editor, allowing for creative and engaging content.
What do you dislike most about this product?
Its integration ecosystem is not as extensive as other email marketing tools, limiting flexibility for users who require integration with specific third-party applications.
What recommendations would you give to someone considering this product?
If your business relies heavily on specific third-party applications or platforms, ensure that MailerLite offers the necessary integrations to support your workflow.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Boosting Email Efficiency Through MailerLite
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It expertly eliminates the manual effort of drafting one-off emails through customizable sequences featuring dynamic content blocks based on recipient actions. For example, when a prospect downloads a pricing guide from a landing page, they will be automatically enrolled in a 4-email path that focuses on value messaging, financing options, promotions, and next steps.
What is your favorite aspect of this product?
Additionally, contacts who have made medium-sized purchases recently will automatically receive satisfaction surveys and educational content on related products. By mapping common customer journeys, I can confidently set up tailored email paths that anticipate needs at every turn while closely tracking engagement. Automated sequences enable me to focus on higher-level campaigns while ensuring subscribers receive relevant communications based on their progress. MailerLite's insightful sequence reporting also enables constant optimization towards the most effective content.
What do you dislike most about this product?
Crafting sequences requires learning MailerLite's unique canvas structure, and occasionally duplicate sends occur due to user error when building complex conditional logic.
What recommendations would you give to someone considering this product?
B2B marketing teams that struggle to achieve personalization at scale should explore MailerLite's customer journey automation. It enables instant reactions to prospect behaviors and the delivery of highly personalized emails, allowing for one-on-one interaction with any size audience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
