What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Respectful
- Reliable
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Clarissa S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mailchimp is unique and without competition
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you need an easy-to-use email marketing platform, go no further than MailChimp. We've put it to use in a wide variety of ways, including broadcasting announcements about new products, running contests, and more. It is now far less difficult to get feedback from clients. Is better than the others
What is your favorite aspect of this product?
MailChimp has been invaluable for keeping in touch with both our existing clientele and our prospective clientele. The design tools are very adaptable, which allows me to exercise a greater degree of personalization over our company's branding. In addition, the analytics are excellent. I can now better gauge the success or failure of future eblasts based on this data. In general, MailChimp can be used with minimal training.
What do you dislike most about this product?
It's quite costly; cheaper CRM options exist. However, MailChimp provides the most advanced set of features, solidifying its position as the market leader.
What recommendations would you give to someone considering this product?
It has a wonderful interface for users. Beautiful in its simplicity and innate usefulness. Finding things or figuring out how to do things has never been a problem for me. You must give this a shot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mark M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2022
Simple to use, but need paid version.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Not a lot - in my opinion it is very similar to many email platforms.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
All the styling options are behind paywall.
What recommendations would you give to someone considering this product?
Ok as an add on if your CRM has limited automation capabilities.
Pros
- Transparent
- Reliable
- Performance Enhancing
- Efficient Service
Logan S.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Nov 2022
MailChimp is essential for us
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.
What is your favorite aspect of this product?
list of the best email marketing software for automation MailChimp makes marketing automation and email marketing accessible to those without extensive technical knowledge or resources. In addition, there are a lot of available connections, so it's easy to make it work with our current technology stack.
What do you dislike most about this product?
Finding and keeping track of certain choices might be challenging at times. Getting the hang of it requires some practice.
What recommendations would you give to someone considering this product?
If you want to save time while still being able to compose interesting emails quickly and easily, and if you also care about receiving helpful customer service, you should think about using this program. Although the drag-and-drop editor in MailChimp is where the real value lies, the platform also supports using coded templates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
