What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Acts with Integrity
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Customer Journey Modelling
Team Alerts
Personalization/Audience Targeting
Multichannel Campaign Management
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Business Value Created
Ease of Implementation
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
HubSpot ABM Reviews
Harry R.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
A digital marketing game-changer.
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
Using the mobile sales CRM from Hubspot, you can manage your business from anywhere. You may advance your sales transactions by managing contacts, emails, tasks, and meetings from your phone. My team has greatly benefited from the innovative tool Hubspot in our efforts to increase lead generation for our business and provide accurate customer and data reporting.
What is your favorite aspect of this product?
By managing meetings, emails, notes, and to-dos directly from your phone, the application enables you to operate and manage your business deals from any location. Hubspot Marketing products are truly a favorite for most marketers, myself included. By developing a platform that is simple to use and works well with almost all of the other products in the marketplace, they have demonstrated a true understanding of what teams need to be successful.
What do you dislike most about this product?
One needs technical or coding skills to alter built-in templates. The drag-and-drop format occasionally does not work with the style or layout. If you use more than one row, you must carefully examine the arrangement for mobile browsing. Because there is a steep learning curve, new employees in the marketing industry need help to use.
What recommendations would you give to someone considering this product?
Making segmented lists to send email blasts to is a feature I enjoy. The many templates offered are likewise professional and have a lovely layout—the capacity to monitor the durability of your contacts. Although the analytics monitoring and Google Ads Integrations are excellent, I would like to track and monitor the performance of the campaigns' Google Search Terms and keywords.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Dana M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
An ideal tool for marketing companies
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
Using HubSpot has been a game-changer for building our brand since we can now plan, execute, and track all aspects of digital marketing on one simple platform. Within HubSpot, I have access to any marketing feature I require, including email campaigns, social media outreach, custom design tools, and lead nurturing advice. I can also easily manage and keep track of multiple campaigns across various platforms at once.
What is your favorite aspect of this product?
This all-in-one solution gives us everything we require to produce incredibly fascinating marketing emails that capture the interest of our clients and increase our sales. I truly appreciate controlling the HubSpot Marketing Hubs keywords because it helps us with research and progress monitoring. We use it to develop content on social media channels to engage new and present consumers.
What do you dislike most about this product?
Sadly, there are few design options available when establishing landing pages. However, there are excellent alternatives on the market for simple landing page solutions. HubSpot cannot automatically detect the visitor's language (e.g., via IP address). This can take a lot of work for multinational corporations. Need to be able to use the HubSpot social media calendar to post videos to social media.
What recommendations would you give to someone considering this product?
The best features of Hubspot for me are its simplicity and marketing efficiency. Hubspot has always done marketing for our company easily and effectively. Because Hubspot's software is constantly being updated, we can quickly modify our strategies if necessary. The price-performance ratio is difficult to surpass with only a few data sets. HubSpot is, without a doubt, the best marketing automation software.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Fabio B.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Oct 2022
The best CRM, no doubt
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
More flexibility and a clear interface. The right functions and te possibility to customize everything
What is your favorite aspect of this product?
customization, simplicity, marketing automation
What do you dislike most about this product?
notghin relevant
What recommendations would you give to someone considering this product?
it can changes the way you work
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
