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HubSpot

HubSpot ABM

Composite Score
8.2 /10
CX Score
8.3 /10
Category
HubSpot ABM
8.2 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

Company Details


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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

2% Negative
8% Neutral
90% Positive

Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Reliable

Feature Ratings

Average 84

Unified Sales and Marketing Funnel

89

Account Analytics & Measurement

86

Account-Based Advertising

85

Customer Journey Modelling

82

Team Alerts

82

Personalization/Audience Targeting

81

Multichannel Campaign Management

81

Artificial Intelligence / Machine Learning

77

Vendor Capability Ratings

Average 81

Ease of Data Integration

83

Usability and Intuitiveness

82

Ease of IT Administration

82

Business Value Created

82

Ease of Implementation

81

Ease of Customization

81

Breadth of Features

81

Quality of Features

80

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

79

Vendor Support

78

HubSpot ABM Reviews

Olga Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to use

Likeliness to Recommend

9 /10

What differentiates HubSpot ABM from other similar products?

Easy to use and configure

What is your favorite aspect of this product?

Focuses on getting a result

What do you dislike most about this product?

Lack of reporting

What recommendations would you give to someone considering this product?

Launching ABM when you use Hubspot already

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Effective Service

Douglas M.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

A real leader in ABM Marketing!

Likeliness to Recommend

9 /10

What differentiates HubSpot ABM from other similar products?

It's interface. It really is UX centric.

What is your favorite aspect of this product?

There are many. I really like its Slack integration as I can send certain commands and updates from HubSpot Sales to Slack. This saves me time.

What do you dislike most about this product?

Don't really have any as it's the best ABM tool for the moment.

What recommendations would you give to someone considering this product?

It is a little pricey but once you get setup and are used to it you will find it to be very beneficial to your business.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

Judith B.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great webinar tool.

Likeliness to Recommend

10 /10

What differentiates HubSpot ABM from other similar products?

This app is lovely as it has more concrete marketing content that unfolds through a lot of exploration and execution. They provide more personable resources and support material than other video conferencing applications. Also, teaching ability and flexibility are very significant. It is more positive, practical and easy to implement.

What is your favorite aspect of this product?

It is an exceptional tool, richly powerful when creating, editing, sharing, storing, uploading, organizing and exporting high volume video conferences. This tool allows the editing of video and audio content, in addition, it allows you to create and execute the marketing calendar, profitable to understand. offers powerful CRM system such as marketing, workflow systematization, ongoing provenance display, automatic data entry and more.

What do you dislike most about this product?

It is an excellent system but it is not without difficulties, I think that they can further optimize their CRM. Occasionally, their CRM becomes exorbitant and aggressive. The main drawback of this system is that the ability to determine is very basic, so if it is not useful to you from the beginning, you will not be able to change much to fit your organization.

What recommendations would you give to someone considering this product?

It is perfect for companies promoted by systems and supported by technologies. It supports consumers to arrange video conference meetings with them. This has been very helpful in getting my company up to speed. Add relationship histories and pop-up glasses with ease, no programming required. These procedures are ostentatious, the necessary facilities are available for meetings and actions concerning the commitment while monitoring the use of resources.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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