
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
Up
2
Since last award
95 Plan to Renew
78 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 90%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 87%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Exploration and Visualization
BI Security
Operational Reporting Capabilities
Collaboration
Dashboard
Intelligent Alerts and Notifications
Self Service and Ad Hoc Capabilities
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Ease of Implementation
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics – Enterprise
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Retail Analytics
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Looker Reviews
Rupali S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
suited for advanced user rights.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker provides rather exact control over what every user may view and do.
What is your favorite aspect of this product?
We have configured roles so certain people may delve deeply into row-level data while others only view top-level summaries. This guards private information without sacrificing knowledge.
What do you dislike most about this product?
The permissions UI takes some getting used to and is not very straightforward.
What recommendations would you give to someone considering this product?
Looker provides powerful access governance if you require control and oversee several user tiers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Commodity Features

Inderdeep S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
This tool Make data highly presentable
Likeliness to Recommend
What differentiates Looker from other similar products?
It makes data in amazing form which show the clear value of data and insights. We can put data and in it and makes in the form of chart and more. I can easily create effective reports.
What is your favorite aspect of this product?
I can easily create High quality dashboard by putting the data in this tool and easily fech the data from other sources like google analytics. Very easy and productive tool to present data in front of clients
What do you dislike most about this product?
There is no dislikes about this tool.
What recommendations would you give to someone considering this product?
Make data presentable in the form of report.
Pros
- Performance Enhancing
- Efficient Service
- Saves Time
- Respectful
Dennis A.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Looking Good with Looker!
Likeliness to Recommend
What differentiates Looker from other similar products?
In the fast-paced world of manufacturing, where data is constantly generated from machines, supply chains, and production lines, Looker has been a breath of fresh air. It doesn’t just visualize your data—it transforms it into a story you can act on. Unlike some tools that overwhelm you with dashboards, Looker feels intuitive and adaptable to our specific needs.
What is your favorite aspect of this product?
One of my favorite aspects is the drill-down functionality. It’s not just a static graph—you can dig deeper to uncover the "why" behind the numbers. When reviewing our production yield, I traced a recurring drop to a specific shift. It turned out to be an issue with operator training, and addressing it immediately boosted output.
What do you dislike most about this product?
The scheduling for report deliveries could use a bit more flexibility.
What recommendations would you give to someone considering this product?
Looker has enabled our team to become more data-driven without needing a full-time analyst. Managers are making informed decisions faster, and we’ve reduced inefficiencies by acting on real-time insights rather than gut instincts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity