
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
Up
1
Since last award
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 89%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 86%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Acts with Integrity
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Dashboard
Collaboration
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics – Enterprise
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Retail Analytics
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Looker Reviews

SOMTO E.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Fantastic Bi Tool
Likeliness to Recommend
What differentiates Looker from other similar products?
it is very good and outstanding for business intelligence
What is your favorite aspect of this product?
My favorite aspect of Looker is its "single source of truth" architecture powered by LookML—the YAML-based modeling layer that ensures consistency, reusability, and governance across an organization
What do you dislike most about this product?
it doesn't thrive well when it comes to statistical analysis
What recommendations would you give to someone considering this product?
if you are a Bi analyst then looker is a good choice
Pros
- Performance Enhancing
- Unique Features
- Respectful
- Client's Interest First

Tejaswini K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
"Powerful but Requires Expertise"
Likeliness to Recommend
What differentiates Looker from other similar products?
1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service
What is your favorite aspect of this product?
My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.
What do you dislike most about this product?
What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity
What recommendations would you give to someone considering this product?
Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Joel O.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2025
Looker offers good data modeling with room to grow
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out primarily because of its powerful LookML data modeling layer, which allows organizations to create a centralized, reusable, and consistent business logic across all reports and dashboards. This ensures data governance and accuracy at scale. Unlike many BI tools, Looker connects directly to modern cloud data warehouses (like BigQuery, Snowflake, Redshift) for real-time, live querying rather than relying on data extracts, enabling up-to-date insights.
What is your favorite aspect of this product?
My favorite aspect of Looker is its LookML data modeling layer. It provides a centralized, consistent way to define business metrics and logic, ensuring everyone in the organization is working from the same trusted data. This not only improves accuracy but also scales well as data complexity grows, making analytics more reliable and accessible across teams.
What do you dislike most about this product?
The biggest downside of Looker is its steep learning curve, especially around mastering LookML for data modeling. It can be challenging for non-technical users to get comfortable without significant training or developer support. Additionally, some advanced visualization options and interactive features are limited compared to other BI tools, which can require extra custom development or third-party integrations.
What recommendations would you give to someone considering this product?
If you’re considering Looker, make sure you have access to skilled data modeling resources or are ready to invest in training, because mastering LookML is key to unlocking its full potential. Also, plan for an initial setup period because Looker shines when your data is well-structured and governed. It’s a great fit if you want a scalable, cloud-native platform with strong data consistency and real-time querying. However, if you need quick, flashy visualizations or a very simple drag-and-drop interface, you might want to explore complementary tools alongside Looker.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service