This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)
Looker Logo
Looker Logo
Google

Looker

Composite Score
8.4 /10
CX Score
8.8 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

Up 1
Since last award

95 Plan to Renew

77 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
88%
Conflict Resolution:
91%
Strategy & Innovation:
86%
Service Experience:
90%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
2% Negative
7% Neutral
91% Positive

Pros

  • Trustworthy
  • Acts with Integrity
  • Respectful
  • Fair

Feature Ratings

Average 79

BI Security

84

Data Exploration and Visualization

84

Operational Reporting Capabilities

82

Dashboard

82

Collaboration

82

Self Service and Ad Hoc Capabilities

80

Intelligent Alerts and Notifications

80

Data Connectors and Data Mashup

80

BI Platform Administration

79

Mobile

71

Vendor Capability Ratings

Average 76

Business Value Created

81

Quality of Features

79

Ease of Implementation

78

Ease of Data Integration

78

Breadth of Features

77

Ease of IT Administration

76

Ease of Customization

76

Usability and Intuitiveness

75

Vendor Support

73

Availability and Quality of Training

73

Product Strategy and Rate of Improvement

72

Looker Reviews

SOMTO E.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Fantastic Bi Tool

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

it is very good and outstanding for business intelligence

What is your favorite aspect of this product?

My favorite aspect of Looker is its "single source of truth" architecture powered by LookML—the YAML-based modeling layer that ensures consistency, reusability, and governance across an organization

What do you dislike most about this product?

it doesn't thrive well when it comes to statistical analysis

What recommendations would you give to someone considering this product?

if you are a Bi analyst then looker is a good choice

Pros

  • Performance Enhancing
  • Unique Features
  • Respectful
  • Client's Interest First

Tejaswini K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

"Powerful but Requires Expertise"

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service

What is your favorite aspect of this product?

My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.

What do you dislike most about this product?

What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity

What recommendations would you give to someone considering this product?

Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Joel O.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

Looker offers good data modeling with room to grow

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out primarily because of its powerful LookML data modeling layer, which allows organizations to create a centralized, reusable, and consistent business logic across all reports and dashboards. This ensures data governance and accuracy at scale. Unlike many BI tools, Looker connects directly to modern cloud data warehouses (like BigQuery, Snowflake, Redshift) for real-time, live querying rather than relying on data extracts, enabling up-to-date insights.

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML data modeling layer. It provides a centralized, consistent way to define business metrics and logic, ensuring everyone in the organization is working from the same trusted data. This not only improves accuracy but also scales well as data complexity grows, making analytics more reliable and accessible across teams.

What do you dislike most about this product?

The biggest downside of Looker is its steep learning curve, especially around mastering LookML for data modeling. It can be challenging for non-technical users to get comfortable without significant training or developer support. Additionally, some advanced visualization options and interactive features are limited compared to other BI tools, which can require extra custom development or third-party integrations.

What recommendations would you give to someone considering this product?

If you’re considering Looker, make sure you have access to skilled data modeling resources or are ready to invest in training, because mastering LookML is key to unlocking its full potential. Also, plan for an initial setup period because Looker shines when your data is well-structured and governed. It’s a great fit if you want a scalable, cloud-native platform with strong data consistency and real-time querying. However, if you need quick, flashy visualizations or a very simple drag-and-drop interface, you might want to explore complementary tools alongside Looker.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Most Popular Looker Comparisons