
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
Up
2
Since last award
95 Plan to Renew
78 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 90%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 87%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Exploration and Visualization
BI Security
Operational Reporting Capabilities
Collaboration
Dashboard
Intelligent Alerts and Notifications
Self Service and Ad Hoc Capabilities
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Ease of Implementation
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics – Enterprise
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Retail Analytics
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Looker Reviews

Adedapo F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Looker: Powerful, customizable Data Analytics
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker sets itself apart with its robust data modeling layer, which enables users to generate unique metrics and dynamically examine data on several platforms.
What is your favorite aspect of this product?
Looker's adaptable data modeling layer, which enables customized metrics and insights across various data sources, is my favorite feature.
What do you dislike most about this product?
Complex setup and steep learning curve.
What recommendations would you give to someone considering this product?
I recommend Looker for its powerful data modeling and analytics capabilities, but be prepared for a learning curve and complex setup.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Jacqui-MCMX E.
- Role: Public Sector
- Industry: Media
- Involvement: End User of Application
Submitted May 2025
Enhancing Analytics with Google Looker.
Likeliness to Recommend
What differentiates Looker from other similar products?
One of Google Looker’s key strengths is flexibility of data modelling to meet clients’ specific needs, as it is possible to design first-level metrics and dimensions for client’s business cases. Thus, organizations can gain more comprehensive and detailed information from the available data, which leads to better competitiveness in analytics compared to other actors.
What is your favorite aspect of this product?
The functions of Looker is truly inspiring and what can make it awesome is the Look ML for data modelling. This feature permits one to promote the development of interacting measurements that are alike in some ways to a particular business criterion. It also increases the accuracy of the data and enables organizations to derive knowledge in the best possible manner.
What do you dislike most about this product?
Google Looker could be complicated to learn for the new user especially to those with no background knowledge in the software. Despite that, the designed and offered opportunities are semi-automated and quite unobtrusive, creating the entire Look ML structure can be complex and may make the platform less usable in some organizations.
What recommendations would you give to someone considering this product?
In brief, for firms and individuals planning to adopt Google Looker, I suggest that more time should be taken in training and the time of application on-board. Becoming more familiar with Google Looker and the platform will improve your analytic abilities and the use of the tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Britt H.
- Role: Consultant
- Industry: Energy
- Involvement: End User of Application
Submitted May 2025
Strengths and Considerations of Looker.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker's seamless integration with various data sources and cloud platforms facilitates a unified data ecosystem. This interoperability, coupled with a mere point and click interface makes the tool end user friendly, greatly distinguishing it from most other analytics tools in the market. Google Looker is rather special in terms of data visualization and analysis. Looker has its own powerful modelling language LookML that means the users are able to define metrics and dimensions based on their business logic.
What is your favorite aspect of this product?
One can record that the given platform has been designed considering usability which improves user experience tremendously. Due to features such as installed applications including drag drop, this software can be easily managed even by persons with less technological knowledge as well as many layers and interactive dashboards enable easy interaction with dos. This makes the work more team-oriented and emphasizes making decisions based on specific data from the process.
What do you dislike most about this product?
The issue of the cost rates may also be an area of concern for companies that are still young or are just starting. However, the cost required to implement Looker along with the cost of its maintenance can be unreasonably expensive for organizations that do not have enough capital or resources, which can make it difficult to use Looker for getting access to these advanced analytical tools and other related operations.
What recommendations would you give to someone considering this product?
It is good to evaluate the specific needs of the organisation in relation to the data as well as the cost of the service. Knowing how Looker can help you achieve the outlined goals & objectives will help you more effectively accomplish them and also in physical implementation and cost control processes related to the tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing