Craft.io Customer Reviews 2025 | Product Management

What is Craft.io?

Craft.io is designed exclusively for product managers to create better product requirements that are synced, collaborative & readable by everyone.

Company Details

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Craft.io Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Craft.io?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Naomi A.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Good for advanced roadmap planning and strategy,

Likeliness to Recommend

9 /10

What differentiates Craft.io from other similar products?

Craft.io is better for product roadmaps and strategy.

What is your favorite aspect of this product?

Craft.io is specifically designed for product management, offering structured roadmaps and prioritization frameworks.

What do you dislike most about this product?

Craft.io lacks time tracking features that some other tools (like Jira) offer.

What recommendations would you give to someone considering this product?

Craft.io is a solid choice for product managers, but its lack of deep customization, pricing model, and limited integrations may make it less ideal for smaller teams or those with more complex needs.

Pros

Helps Innovate
Continually Improving Product
Efficient Service
Effective Service

Jared S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Simplifies Product Management!!

Likeliness to Recommend

8 /10

What differentiates Craft.io from other similar products?

The platform offers a single source of product truth within a collaborative workspace. Teams can develop strategies, prioritize work, monitor progress, and share relevant details with stakeholders. Craft.io’s Guru layer includes best practices, boosting skills and standardizing processes for product professionals.

What is your favorite aspect of this product?

Personally, I appreciate Craft.io’s seamless integration with Jira and Power BI. This integration allows for efficient collaboration and streamlined requirements gathering.

What do you dislike most about this product?

Certain features in Craft.io are not immediately obvious or intuitive to find. For example, editing labels is not straightforward. Additionally, there’s a desire for GitLab integration, which would enhance the platform’s compatibility with GitLab as an issue tracker.

What recommendations would you give to someone considering this product?

Take advantage of the integrations with development tools like Jira and Azure DevOps to sync tactical tasks with strategic roadmaps. Also consider how Craft.io’s organizational layers (Products, Epics, Features) align with your existing work and adapt your setup accordingly.

Pros

Continually Improving Product
Reliable
Appreciates Incumbent Status
Helps Innovate

Veronicah A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

Excellent cloud project management

Likeliness to Recommend

7 /10

What differentiates Craft.io from other similar products?

The main differentiating factor of Craft.io from other similar products is its intuitive user interface, which makes it easy for product managers to create and manage product roadmaps, prioritize features, and track progress all in one place.

What is your favorite aspect of this product?

The best aspect of Craft.io for me is its collaborative nature, enabling cross-functional teams to work together seamlessly on a shared platform in real-time. Flexibility in customizing workflows and views based on team needs is also a great feature that appealed to me.

What do you dislike most about this product?

While it offers a lot of flexibility when it comes to customization, the learning curve can be steep for new users who aren't familiar with product management tools. Additionally, the pricing structure may be challenging for small businesses or solo entrepreneurs who are just starting out and have a limited budget.

What recommendations would you give to someone considering this product?

I would recommend that potential users take advantage of the 14-day free trial to get a feel for the platform and see if it meets their specific product management needs. It's also important to invest time in learning the platform and exploring its various features before committing to a plan.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Inspires Innovation

How We Deliver

Events

Craft.io

What is Craft.io?

Company Details

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Craft.io Ratings

85 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Craft.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Product Management Includes product code, category, and description.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Craft.io Reviews

Naomi A.

Good for advanced roadmap planning and strategy,

Likeliness to Recommend

Pros

Jared S.

Simplifies Product Management!!

Likeliness to Recommend

Pros

Veronicah A.

Excellent cloud project management

Likeliness to Recommend

Pros

Title

Feature Ratings

Product Management

User Needs Management

Feature Management

Visual Roadmap

Release Planning

Strategic Vision

Backlog Management

ALM Integration

Workflow Management

Social Collaboration

Idea Management

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement