What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBrandfolder Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Brandfolder.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Enables Productivity
- Inspires Innovation
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Findability
Collaboration
Digital Asset Sharing
Intelligent Indexing
Integration
Cloud Offering
Content Capture
Permissions and Access Right Management
Manage / Administration of Metadata
In System Content Views
Version Management
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Ease of Customization
Ease of Data Integration
Vendor Support
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Brandfolder Reviews
Lisbeth G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2024
Easy to use, access creative in one platform
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It's easy to use, and doesn't require a lot of training for your clients to learn how to use.
What is your favorite aspect of this product?
It allows to upload new versions on top of the old creative, so you can see creative history without losing old creative
What do you dislike most about this product?
nothing, I am very satisfied with all the features
What recommendations would you give to someone considering this product?
Get this tool if you are a Marketing agency, it makes your life much easier. No more sending heavy creative files via email and struggling to keep up with versioning.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Rosanna S.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Jul 2024
Easy to Use and Implement
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Brandfolder uses a simple format for DAM and can index and share easily and doesn't require too much implementation
What is your favorite aspect of this product?
The security features are great and you can't just take content out and share it.
What do you dislike most about this product?
I wish there was an easier way to share some assets with an external vendor via a hot link or something so we don't have to package up a lot of assets.
What recommendations would you give to someone considering this product?
Great product and easy to use
Pros
- Acts with Integrity
- Security Protects
- Continually Improving Product
- Efficient Service
Jeffrey G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Effortless asset management with BrandFolder
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Compared to other brand management solutions, BrandFolder stands out with its simple and easy-to-use user interface. Due to its intuitive design, the platform is ideal for teams of any size or level of experience, allowing you to optimize brand management and communication.
What is your favorite aspect of this product?
BrandFolder's ease of use is its most notable quality. Brand assets are easily uploaded, organized and shared. All aspects of brand management are simplified with the ability to customize user permissions and roles, promoting effective teamwork.
What do you dislike most about this product?
While BrandFolder's ease of use is undeniable, some users may prefer more sophisticated options. While the platform meets the needs of people looking for basic brand management features, it may not be up to par for those who need more advanced capabilities.
What recommendations would you give to someone considering this product?
Businesses looking for an easy-to-use brand management solution with a low learning curve might consider BrandFolder. Think about the scalability of the platform in the future and make sure your team's needs are compatible with its features.
Pros
- Enables Productivity
- Efficient Service
- Saves Time
- Friendly Negotiation
