What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Enables Productivity
- Inspires Innovation
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Findability
Collaboration
Digital Asset Sharing
Intelligent Indexing
Integration
Cloud Offering
Content Capture
Permissions and Access Right Management
Manage / Administration of Metadata
In System Content Views
Version Management
Vendor Capability Ratings
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Ease of Customization
Ease of Data Integration
Vendor Support
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Brandfolder Reviews
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Aug 2024
Amazing features and great UX/UI
Likeliness to Recommend
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Unique Features
Cons
- Less Efficient Service
- Vendor Friendly Policies
- Charges for Enhancements
Adam R.
- Role: Consultant
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2026
Brandfolder is a Value for Money Product.
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
What is really appreciable in it is that it has smart search that can find faces and colors. If I soemhow forget the name of the file I simply have to type the context of the picture and it shows up. This isn't possible in Dropbox or Sharepoint. This is useful where I work because we have thousands of photos of events and special occassions. So finding any specific file is not really an issue with it.
What is your favorite aspect of this product?
My favorite feature is the asset expiry. I can set the logo or any file to be expired after a certain date or a time. When the expiration date is reached, the file appears in red. In Rocket, we have festive logos right accordingly to the occassions which are upcoming or gone already. Using an old visual content post the occasionality feels wrong. Such features let us stay more focused content wise.
What do you dislike most about this product?
The big problem is that the bulk download option is very complicated. If somehow I have to download 50 photos at once, then I have to select them, then zip them, and then I get an email with the link. Its a lot of wastage of time. Previously, everything was available in one click on Google Drive but with this it requires 3-4 steps and even after all that the zip file gets corrupted. We have faced a lot of substantial data in zipping and sharing this way.
What recommendations would you give to someone considering this product?
My recommendation is to use Brandfolder only if your company has a lot of files, photos, videos, templates or something like that. Otherwise, Google Drive or Dropbox will do. We have 10,000+ files in Rocket, so we used it. But it takes 2-3 weeks to set up and it works best if one person cleans up all the files.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Romina D.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2026
A secure and organized system
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It features a system that can be shared with others, which is what sets this tool apart from others; In this particular case, links can be customized, allowing for greater security when sending them. Since its implementation in our company, it has helped us access all company assets more quickly across different departments and sectors of the company. What I mean by this is that documents or templates can be accessed without any issues throughout the entire company
What is your favorite aspect of this product?
Security is one of the things I value most, and this tool handles it very well. I also like that you can share files with others, and the information is always up to date, which gives us more time to focus on other areas. This tool is functional, versatile, and efficient.
What do you dislike most about this product?
Keep in mind that the tool’s automation features are only available in more expensive versions, so they need to be evaluated before implementation.
What recommendations would you give to someone considering this product?
I recommend this tool, but you need to consider how well it will adapt to your organization. In terms of functionality, it’s quite comprehensive, and the visualization features can also be very useful for businesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
