What is Attentive?
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
94 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Attentive?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Text Messaging
Scheduled Messaging
Opt-in
Marketing Analytics
Mobile Marketing Management
Application Integration
Loyalty Promotions Management
Surveys Feedback
Communication Archive
Mobile Payments
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Quality of Features
Business Value Created
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Attentive Reviews
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted Aug 2022
Delivers great value and very easy to use
Likeliness to Recommend
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Timothy H.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Aug 2022
Excellent features, team and update cycle
Likeliness to Recommend
What differentiates Attentive from other similar products?
Primarily I would say that Attentive's main differentiation is the quality of their CSM team, their ability to help manage conversational commerce and the speed at which they're able to put out updates that stay ahead of the competition.
What is your favorite aspect of this product?
The simplicity and white glove service.
What do you dislike most about this product?
My main issue is the inability to back up our data with our own services. I'm not particularly confident that we would be able to move our subscribers to a new service if we were to have an interest in moving services.
What recommendations would you give to someone considering this product?
I would recommend most people looking to start an SMS program look into services that allow easier porting of subscribers out for initially starting their program (Klaviyo is a good option). Once the SMS program has grown to a mid to large sized revenue generator, at that point I would look at switching to Attentive as their white glove service can help get more value from a mid sized or larger list.
Pros
- Reliable
- Enables Productivity
- Effective Service
- Caring
Cons
- Leverages Incumbent Status
Ren H.
- Role: Operations
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Incredible supportive and hands-on staff!
Likeliness to Recommend
What differentiates Attentive from other similar products?
What makes Attentive different is the incredibly supportive team that helps you determine the best approach to text message marketing. Along the way you are assigned a person who is dedicated to your account and will help look over stats, suggest improvements, and help with implementations. Plus, there is always someone available if you have any questions or if you run into any issues.
What is your favorite aspect of this product?
The ease of use and that it has made it possible to communicate with our customers so easily.
What do you dislike most about this product?
Sometimes setting up the journeys can be a little bit of a pain. I don't love the setup.
What recommendations would you give to someone considering this product?
Definitely check them out. Attentive has an incredible staff with plenty of resources for customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
