What is Attentive?
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
96 Likeliness to Recommend
1
Since last award
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Attentive?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Text Messaging
Scheduled Messaging
Opt-in
Mobile Marketing Management
Marketing Analytics
Application Integration
Surveys Feedback
Loyalty Promotions Management
Communication Archive
Mobile Payments
Social Media Marketing Management
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Business Value Created
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Attentive Reviews
Casey M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Initial Implementation
Submitted Aug 2022
Sleek, easy to use, and WONDERFUL to their clients
Likeliness to Recommend
What differentiates Attentive from other similar products?
They offer numerous opportunities to engage with the business and learn new ways to optimize your use of their tool - with webinars, trainings and guest speakers from experts across multiple industries. They are also wonderful to their clients and provide number of incentives and make your business feel valued. Feedback from clients is heard and taken into consideration.
What is your favorite aspect of this product?
Attention paid to clients and numerous virtual learning and networking opportunities.
What do you dislike most about this product?
It's a bit pricey
What recommendations would you give to someone considering this product?
Give it a shot!
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Caring
Denise S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2022
A market leader for a reason, easy to achieve +ROI
Likeliness to Recommend
What differentiates Attentive from other similar products?
Their white glove service. They will step in to help with outside the box or even basic projects and they are always friendly/ available..
What is your favorite aspect of this product?
Ease of use and start-up. You can start sending messages and generating revenue in what feels like days.
What do you dislike most about this product?
Nothing about the product but at times the reps seem to push toward ideas that require more messages being sent even when I didn't feel the opportunity was right for the business (pushing certain holidays, adding additional flow touchpoints, etc.)
What recommendations would you give to someone considering this product?
Give it a try! They may even offer a free trial.
Pros
- Unique Features
- Effective Service
- Caring
- Respectful
Timothy H.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Aug 2022
Excellent features, team and update cycle
Likeliness to Recommend
What differentiates Attentive from other similar products?
Primarily I would say that Attentive's main differentiation is the quality of their CSM team, their ability to help manage conversational commerce and the speed at which they're able to put out updates that stay ahead of the competition.
What is your favorite aspect of this product?
The simplicity and white glove service.
What do you dislike most about this product?
My main issue is the inability to back up our data with our own services. I'm not particularly confident that we would be able to move our subscribers to a new service if we were to have an interest in moving services.
What recommendations would you give to someone considering this product?
I would recommend most people looking to start an SMS program look into services that allow easier porting of subscribers out for initially starting their program (Klaviyo is a good option). Once the SMS program has grown to a mid to large sized revenue generator, at that point I would look at switching to Attentive as their white glove service can help get more value from a mid sized or larger list.
Pros
- Reliable
- Enables Productivity
- Effective Service
- Caring
Cons
- Leverages Incumbent Status