What is Attentive?
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Attentive?
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Messaging
Text Messaging
Application Integration
Marketing Analytics
Surveys Feedback
Mobile Marketing Management
Communication Archive
Opt-in
Loyalty Promotions Management
Social Media Marketing Management
Mobile Payments
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Quality of Features
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Attentive Reviews
Andrea G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Dec 2023
Quick and painless integration
Likeliness to Recommend
What differentiates Attentive from other similar products?
Attentive has focused on acquiring products which enhance the foundational platform and provide solutions to client problems.
What is your favorite aspect of this product?
The monthly business trainings, case studies and release presentations.
What do you dislike most about this product?
Tags do not fully integrate with Tableau
What recommendations would you give to someone considering this product?
Attentive is a best in class solution for sms/mms. Great complementary channel to email.
Pros
- Helps Innovate
- Continually Improving Product
- Respectful
- Includes Product Enhancements
Michael J.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted Dec 2023
Super easy to implement and use.
Likeliness to Recommend
What differentiates Attentive from other similar products?
Ease of use and reporting.
What is your favorite aspect of this product?
Reporting and quick implimentation.
What do you dislike most about this product?
Capabilities outside the US
What recommendations would you give to someone considering this product?
Try it, you'll like it. Free evaluation period
Pros
- Trustworthy
- Effective Service
- Saves Time
- Client Friendly Policies
Chris H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Dec 2023
Cutting edge SMS marketing!
Likeliness to Recommend
What differentiates Attentive from other similar products?
Innovation and customer service. Attentive is always looking at future trends and incorporating into their software. And their customer support is knowledgable and fast. The customer support will also give you training so you know to fix the problem by yourself in the future.
What is your favorite aspect of this product?
Testing. It is easy to do A/B testing and try multiple variables. I thought an interesting one was adjusting the time between purchase/add to cart to the follow-up text.
What do you dislike most about this product?
It was sometimes hard to get a meeting set-up with our rep. But most of the time their customer support can answer questions anyway.
What recommendations would you give to someone considering this product?
If you're considering, you should sign-up for SMS marketing from some of their existing clients and see what/how they use it for. I'm not sure if they still are, but Disney Store uses Attentive.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
