What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Planning and Scheduling
Workflow Management
Dependency and Milestone Tracking
Resource Management
Document Management
Hierarchical Task Management
Mobile Access
Reporting
Time & Expense Tracking
Budget Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Task Management
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Product Management
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Objectives and Key Results
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Asana Reviews
Clark K.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
It Actually respects creative workflows
Likeliness to Recommend
What differentiates Asana from other similar products?
Trello's great for kanban and Monday.com’s heavy on visuals, but Asana finds that middle ground where marketing meets productivity.
What is your favorite aspect of this product?
our paid media campaigns always follow the same structure—brief, creative, approval, launch, monitor—and now it’s a two-click job to replicate it across different brands or regions.
What do you dislike most about this product?
It takes a bit of fine-tuning to avoid drowning in alerts every time someone breathes on a task. Also, the reporting dashboard is a bit static if you want to show higher-ups something more visual or client-friendly
What recommendations would you give to someone considering this product?
If your team constantly juggles multiple campaigns with overlapping deadlines, Asana’s a strong contender. Just take some time upfront to structure your folders and projects clearly—otherwise it turns into a dumping ground of unfinished subtasks and ghosted comments.
Pros
- Unique Features
- Inspires Innovation
- Appreciates Incumbent Status
- Security Protects
Nazeeruddin S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2025
Ease of managing projects and tasks
Likeliness to Recommend
What differentiates Asana from other similar products?
Its colorful its customizable its cost affective its reprots are created basis to a project and individual tasks high level of security features
What is your favorite aspect of this product?
its an app also making reports and charts is a breeze Notes taking is best with various features and adding comments is another features SMBs and small business make it a best use case for managing tasks
What do you dislike most about this product?
it doesn't work actions collectively for setting up a task its like clicking clicking every tiny box in some cases the cursor doesn't even fit to click when copy paste tasks it loads slow
What recommendations would you give to someone considering this product?
make it intuitive and easy to use add more features in the gmail extension app reminders and tasks on projects becomes an issue as its more and more as multiple people do multiple actions and gmail is full
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sibu S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2025
Most easy to USE project Management tool
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana distinguishes itself in the crowded project management space through its user-friendly design, intuitive interface, and powerful workflow customisation. While many tools focus either on simplicity or complexity, Asana bridges the gap—offering robust functionality without overwhelming users. One of Asana’s key differentiators is its work graph data model, which creates a unique interconnected view of tasks, projects, goals, and conversations. This lets teams understand how day-to-day tasks align with larger company objectives, improving visibility and alignment across departments.
What is your favorite aspect of this product?
Asana also shines in its integrations ecosystem, supporting over 200 tools including Slack, Google Workspace, Microsoft Teams, Salesforce, and Zoom. This allows teams to connect their entire work ecosystem and avoid app-switching fatigue.
What do you dislike most about this product?
It does not have a lot of AI capabilities yet, this has been a turn off for me from a project management perspective
Pros
- Continually Improving Product
- Efficient Service
- Inspires Innovation
- Caring
