What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Fair
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Planning and Scheduling
Workflow Management
Dependency and Milestone Tracking
Resource Management
Document Management
Mobile Access
Hierarchical Task Management
Time & Expense Tracking
Reporting
Budget Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Task Management
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Product Management
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Objectives and Key Results
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Asana Reviews
Sheryl O.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted Jan 2026
Fewer Follow-Ups Falling Through
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana has become our personal organiser in a sales environment that never really slows down. Between prospecting, contract renewals, customer check-ins, and internal coordination with ops, it’s easy for tasks to blur together. Asana keeps things visible. Every action has a home, an owner, and a deadline. That alone brings calm to what’s usually a noisy workflow.
What is your favorite aspect of this product?
What I appreciate is how naturally it fits into day-to-day rhythm. You open it and instantly know what needs attention. Not just today, but what’s coming next week or slipping quietly. We use it for deal-related actions, tender timelines, and even post-sale follow-ups to make sure nothing gets lost once the contract is signed. The timelines help during peak periods when everything feels urgent.
What do you dislike most about this product?
. A minor annoyance is how comments can pile up on busy tasks. Important notes sometimes get buried, and you have to scroll more than you’d like.
What recommendations would you give to someone considering this product?
I’d recommend Asana to sales teams that juggle a lot of moving parts and hate relying on memory. Especially in shipping, where timing matters. Overall, it’s dependable and quietly effective.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Adam R.
- Role: Public Sector
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2026
An intuitive and well structured management tool.
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana presents the whole project in a reliable and user-friendly ways in the ways we can optimize and bring our whole project in one centralized platform. We can manage the workload suitable for all teammates in the ways we can assign the sub-tasks and even track them accordingly to the timelines. Asana takes the preference in combining all the sub-tasks and fitting the whole project into a perfectly aligned project in a more professional environment.
What is your favorite aspect of this product?
Asana offers intuitive ways of presenting the project details, reports and structures in multiple ways like charts, reports and timeline that helps in making more efficient decisions and tracking the overall progress. We can automate the tasks execution by auto assigning projects and deciding their respective timelines. It helps team stay focused on projects assigned, where we can also collaborate and communicate
What do you dislike most about this product?
Most of the high performing features comes with a high price tags, which hinders its usability to most of the users. We also can't really customize it much on the free plans as well. Tagging teammates and collaboration also requires tweaking and require technical support.
What recommendations would you give to someone considering this product?
You can track and assess what you are willing to do with it, either its a whole project or just a simple tasks to manage, that way you can decide better what packages you should avail. Keep your tasks on the automated mode so you can avoid repetition and can perform operations in more manageable ways.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sophie B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2025
Seamless task management tool
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana makes it simple to break large projects into smaller, manageable tasks. It integrates well for seamless notifications and makes remote collaboration effortless by keeping all communication centralized. Asana differentiates itself from other project management tools through its combination of flexibility, simplicity, and visual clarity.
What is your favorite aspect of this product?
Asana helps me keep all my tasks and projects organized in one place efficiently. The platform lets me visualize team progress with boards and timelines effortlessly. I appreciate how easy it is to assign tasks to specific team members. Asana allows me to set deadlines and receive reminders, keeping me on track.
What do you dislike most about this product?
Sometimes managing very large or complex projects can become overwhelming, as timelines and boards can feel cluttered and harder to navigate efficiently.
What recommendations would you give to someone considering this product?
Asana is perfect for remote teams needing seamless collaboration and communication. You should get familiar with Asana’s interface and features before scaling up to complex workflows.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity