What is Adobe Experience Cloud?
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
94 Plan to Renew
1
Since last award
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Experience Cloud?
Pros
- Enables Productivity
- Continually Improving Product
- Reliable
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Email Marketing Automation
Social Media Marketing Management
Marketing Asset Management
Marketing Workflow Management
Community Marketing Management
Marketing Operations Management
Advanced Data Segmentation
Mobile Marketing Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Customization
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Adobe Experience Cloud Reviews
Machteld'Teran B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Great solution for B2B and B2C marketing.
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
With real-time user profiles, constant insight, an accessible and flexible architecture, and an experience management platform that facilitates providing personalised service at scale, the Adobe Experience Platform is a platform-as-a-service that serves as the backbone of Adobe. It is a set of integrated analytics tools and internet marketing tools by Adobe Systems.
What is your favorite aspect of this product?
It serves as our club's one source of accuracy and assists us in creating marketing robotic flows, managing our landing pages and surveys, and sending the appropriate lead information to Salesforce for our sales department to interact with. By using program, we can create several credit reports. B2C and B2B are managed by the same back-end on the Adobe cloud platform.
What do you dislike most about this product?
It takes a lot of work and processes to comprehend Adobe Campaign's capabilities and understand how to utilize them, thus it ought to make them simpler to grasp. They need to enhance how much they maximize the user's journey. Lack of assistance and other challenges make it difficult to combine with non-Adobe products.
What recommendations would you give to someone considering this product?
It is really simple to investigate various options for our initiatives with Adobe Campaign, enabling us to expand our company and strengthen our organization. Additionally, its capabilities are ideal for developing uplifting dynamic material. They have kept up with our statistics and offered helpful insight into our daily demands in the media environment.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Raidelyn P.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2022
The most comprehensive digital analytics platform
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
The program stands out from the competition because of how effectively it works with the rest of Adobe's software and how easily it may be used.
What is your favorite aspect of this product?
Adobe Campaign makes it easy to find a large number of potential customers using a variety of channels, including email and social media. Through the use of these powerful search tools, we have been able to significantly broaden our clientele and increase the visibility of our company. With Adobe Campaign, we can quickly and easily check if an email address is valid before sending it to a client, and we can also make sure that the recipient's address is up-to-date before sending the email.
What do you dislike most about this product?
Instead of the giant organizations we're all familiar with, I think it would be easier to tackle if the company search focused on regional and moderate or small enterprises. Having a reliable internet connection is essential for productive online conversations. The list of potential victims is out of current since it contains contact information for people and businesses that no longer exist.
What recommendations would you give to someone considering this product?
This software is feature-rich and simple to use, thus I would suggest it to everyone.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Magreat W.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2022
An Innovative marketing strategy
Likeliness to Recommend
What differentiates Adobe Experience Cloud from other similar products?
Without a doubt, the most adaptable marketing automation technology available. Adobe Experience Cloud is a very effective program that helps me advertise and monitor my marketing efforts significantly and efficiently. Leads are scored depending on how I interact with different assets, and I can observe the efficacy of my marketing efforts and future endeavors.
What is your favorite aspect of this product?
With Adobe Experience Cloud, I can customize everything from automation to emails to reporting to meet the needs of any marketing plan or goal. Adobe Experience Cloud's program-based organization makes reporting on various marketing activities simple, which is a huge plus. The modular design in Email allows me much creative freedom when creating emails. Additionally, compared to other marketing automation tools, I find it simple to construct forms.
What do you dislike most about this product?
The interface of Adobe Experience Cloud is clunky and difficult to use compared to other marketing automation solutions like Hubspot. For now, Adobe Experience Cloud lacks comprehensive analytics, but I anticipate the company will address this deficiency in a future update. Adobe Experience Cloud, the price tag can put off startups, but switching platforms down the road is expensive and time-consuming.
What recommendations would you give to someone considering this product?
Adobe Experience Cloud is ideal if you want a single platform to handle all your marketing automation requirements. All marketing funnel stages may be tracked and reported on using its in-built reporting features. I suggest you think forward not just a year or two but five or ten to anticipate your marketing automation requirements.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy