What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
Company Details
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Get AssistanceAdobe Firefly Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Performance Enhancing
- Respectful
- Continually Improving Product
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Import and Export Capabilities
Design Optimization
Generative Design
Graphics Editing
Multi-Device Support
Accessibility Checks
Multi-Need Content Support
Content Library
Collaboration Tools
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Business Value Created
Ease of Data Integration
Ease of IT Administration
Vendor Support
Breadth of Features
Availability and Quality of Training
Ease of Customization
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Adobe Firefly Reviews
Anand Y.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2025
Adobe Firefly makes the creative design experience
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
It enables the creation of images from text and helps shorten the design process.
What is your favorite aspect of this product?
Design ideas are instantly revealed and it is easy to see changes in real time, making it fun to experiment.
What do you dislike most about this product?
Sometimes the output differs slightly from the intended idea, complex designs lack detail.
What recommendations would you give to someone considering this product?
For me it quickly transforms ideas into reality .Design teams can experiment more, saving time, and finding new directions.
Pros
- Trustworthy
- Unique Features
- Inspires Innovation
- Respectful
Cons
- Less Effective Service
- Leverages Incumbent Status
- Less Transparent
Parag C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
Powerful Creative Potential, Great for Fast Ideas
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
1. Multi-modal generative capabilities (images, vectors, video, audio) in one platform 2. Controls & editability geared for designers, not just black-box generation 3. Variety of models + choice of partner models in one place
What is your favorite aspect of this product?
My favorite thing about Firefly is that it helps me get high-quality creative ideas fast. It’s great for exploring directions quickly and then polishing the one that fits.
What do you dislike most about this product?
What I dislike most is the limited level of detailed control after generating an image. Firefly is great for initial concepts, but when I need to fine-tune individual elements the editing options feel restrictive, and I usually have to switch to Photoshop for deeper work.
What recommendations would you give to someone considering this product?
Use Firefly as one of your ideation and asset generation tools.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Oct 2025
An excellent solution!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing