Social Media Metrics Tracking Tool

Author(s): Laura Ribadeneira, Amanda Caldas, Nicole Landsiedel, William Howard

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Identifying key metrics and tracking progress towards goals allows you to interpret valuable audience engagement data, manage your online influence, and continue to invest in the right platforms. Use the Social Media Metrics Tracking Tool to:

  • Document and evaluate engagement for specific content shares.
  • Document and evaluate performance and growth across social media channels.
  • Document and track performance of the platforms your organization sources from.

Use this tool to track social media metrics to determine which factors are impacting the social media strategy and where to make adjustments.

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