EVP Launch Workbook

Author(s): Kelly Berte, Deena Abo Hashima, Molly Woudenberg

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Launching the employee value proposition (EVP) requires a communication plan to share the EVP with internal and external audiences as well as ensure the EVP is socialized effectively. Use the EVP Launch Workbook to:

  • Identify audiences and craft key messages.
  • Create a launch communication plan for internal and external audiences.
  • Determine socialization accountabilities.

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