New Brand, New Beginnings: Shaping a Global Corporate Culture

Magali Four – SVP, Chief People and Culture Officer, Revvity

with Sally Cornet – Executive Counselor, McLean & Company

When a company decides to reinvent itself, a new logo is only the tip of the iceberg. After the initial excitement of the big reveal has passed, the real challenge begins: discovering how employees and customers truly feel about their new experience.

This session will provide insights into shaping a company’s identity and culture following a rebranding effort:

• How we approached (re)building our foundations.

• How we defined our North Star and stayed on course despite head winds.

• What progress we have made shaping our new global corporate culture.