What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Advanced Data Segmentation
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Community Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews
Joseph K.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Feb 2022
Best Dashboard Vendor We Have Used So Far
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
TapClick's dashboards are very visually appealing, easy to integrate and map and allows us to easily set up dashboards for our clients. Every aspect has been better than previous vendors we have used.
What is your favorite aspect of this product?
The ability to easily connect and map digital marketing campaigns and even set this up to automatically map based on the account name in our ad platform and the client's name in TapClicks.
What do you dislike most about this product?
I don't like how some of our dashboards has to be the same for all clients using it, which takes away from some of our customability.
What recommendations would you give to someone considering this product?
Take the time to hook everything up properly, set up auto data mapping and take full advantage of the customizations!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Melissa S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Amazing tool to analyze data
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
It is one of the best analytical tools to manage commercial campaigns online, it does a fantastic job of visualizing data for our clients, it is also a great tool to configure reports in real time, it is also very easy to acquire the necessary skills to create, manipulate and share reporting dashboards, the reporting tools allow us to create custom and recurring reports for clients, they have a large library of native integrations and also allow us to create our own custom data source types, it also provides a fully customizable and very easy interface to use to monitor the performance of the end advertiser's marketing campaigns.
What is your favorite aspect of this product?
I like that the reports can be automatically sent to my sales reps so I don't have to manually extract them and then send them, I also like the ability to create multiple reports to cater to different departments, the available selection is wide and you can add them without hassle . new products, it also gives you access to a large library of integrations relevant to your marketing reporting needs, it is wonderful for us to have all the reporting capabilities in one platform and to have the ability to create monthly reports for our clients.
What do you dislike most about this product?
One of the things I don't like about this tool is that you have to configure a group of clients to allow a user different access to a client.
What recommendations would you give to someone considering this product?
It helps us automate our reporting and analytics services for our growing list of clients, if you want to provide the best internal and external reporting and analytics services or functions to your organization or your clients, this is the platform for you.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
