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TapClicks Marketing Operations Platform Logo
TapClicks Marketing Operations Platform Logo
TapClicks

TapClicks Marketing Operations Platform

Composite Score
7.7 /10
CX Score
8.1 /10
Category
TapClicks Marketing Operations Platform
7.7 /10

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details


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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

88

Multi Channel Integration

86

Marketing Workflow Management

85

Marketing Analytics

84

Marketing Operations Management

83

Advanced Data Segmentation

82

Advanced Campaign Management

81

Email Marketing Automation

81

Mobile Marketing Management

79

Community Marketing Management

79

Social Media Marketing Management

75

Vendor Capability Ratings

Average 80

Vendor Support

89

Business Value Created

89

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of Implementation

80

Ease of IT Administration

80

Ease of Customization

80

Breadth of Features

79

Quality of Features

77

Product Strategy and Rate of Improvement

76

Ease of Data Integration

72

TapClicks Marketing Operations Platform Reviews

Joseph K.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2022

Best Dashboard Vendor We Have Used So Far

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

TapClick's dashboards are very visually appealing, easy to integrate and map and allows us to easily set up dashboards for our clients. Every aspect has been better than previous vendors we have used.

What is your favorite aspect of this product?

The ability to easily connect and map digital marketing campaigns and even set this up to automatically map based on the account name in our ad platform and the client's name in TapClicks.

What do you dislike most about this product?

I don't like how some of our dashboards has to be the same for all clients using it, which takes away from some of our customability.

What recommendations would you give to someone considering this product?

Take the time to hook everything up properly, set up auto data mapping and take full advantage of the customizations!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Melissa S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Amazing tool to analyze data

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

It is one of the best analytical tools to manage commercial campaigns online, it does a fantastic job of visualizing data for our clients, it is also a great tool to configure reports in real time, it is also very easy to acquire the necessary skills to create, manipulate and share reporting dashboards, the reporting tools allow us to create custom and recurring reports for clients, they have a large library of native integrations and also allow us to create our own custom data source types, it also provides a fully customizable and very easy interface to use to monitor the performance of the end advertiser's marketing campaigns.

What is your favorite aspect of this product?

I like that the reports can be automatically sent to my sales reps so I don't have to manually extract them and then send them, I also like the ability to create multiple reports to cater to different departments, the available selection is wide and you can add them without hassle . new products, it also gives you access to a large library of integrations relevant to your marketing reporting needs, it is wonderful for us to have all the reporting capabilities in one platform and to have the ability to create monthly reports for our clients.

What do you dislike most about this product?

One of the things I don't like about this tool is that you have to configure a group of clients to allow a user different access to a client.

What recommendations would you give to someone considering this product?

It helps us automate our reporting and analytics services for our growing list of clients, if you want to provide the best internal and external reporting and analytics services or functions to your organization or your clients, this is the platform for you.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

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