What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Advanced Data Segmentation
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Community Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews
Melissa P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Frees up so much time for analysis
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
We use the TapReports product from within the overall suite of TapClicks offerings, so this review is about TapReports. Data integration is very easy between TapReports and the data platforms (Google Analytics, Facebook, Google Ads, LinkedIn, etc.) and ongoing data loads keep the reports up to date. The TapClicks team is very responsive and helpful when we hit issues in TapReports.
What is your favorite aspect of this product?
My favorite aspect is the time savings afforded by automated data loads/updates - allowing our strategists to use their time to analyze and create value for the clients, rather than spending time pulling data from platforms. Automated data import into dashboards and reports also greatly reduces the risk of human error and reduces re-work.
What do you dislike most about this product?
Sometimes bugs appear when feature updates are rolled out, but they are generally resolved pretty quickly.
What recommendations would you give to someone considering this product?
When evaluating, compare the data combination (dimensions / metrics) and data visualizations available with what you're expecting to be able to provide to your clients to determine if you can show things how you want to and/or what workarounds you'll need to develop.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Nicholas Z.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Sep 2022
Exceptional Reporting Tool! A Must Have.
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
They provide more features than the alternatives.
What is your favorite aspect of this product?
The time-saving use of it and the design
What do you dislike most about this product?
I may say the price since I did not use many of the features.
What recommendations would you give to someone considering this product?
As a freelancer, I think the use of TapClicks helped me providing high level reporting to my customers and in a matter of seconds.
Pros
- Caring
- Saves Time
- Trustworthy
- Respectful
Cons
- Commodity Features
- Vendor's Interest First
Ronald P.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Easy to use with great features for data reporting
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
With TapClicks, we have a comprehensive tool to gather the data and performance of our products across multiple channels with eye-catching and detailed reports.
What is your favorite aspect of this product?
Easy to use platform for performance reporting.
What do you dislike most about this product?
Sometimes, data may take too long to be available for reporting purposes.
What recommendations would you give to someone considering this product?
Get to know the platform to fully use its benefits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
