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TapClicks

TapClicks Marketing Operations Platform

Composite Score

7.7 /10

CX Score

8.1 /10

20 Reviews Write a Review

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details

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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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1 Top Rated Capabilities

0 Top Rated Features

2023

4 Top Rated Capabilities

0 Top Rated Features

2022

TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Average 80

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

TapClicks Marketing Operations Platform Reviews

Melissa P.

Role: Industry Specific Role
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

Frees up so much time for analysis

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

We use the TapReports product from within the overall suite of TapClicks offerings, so this review is about TapReports. Data integration is very easy between TapReports and the data platforms (Google Analytics, Facebook, Google Ads, LinkedIn, etc.) and ongoing data loads keep the reports up to date. The TapClicks team is very responsive and helpful when we hit issues in TapReports.

What is your favorite aspect of this product?

My favorite aspect is the time savings afforded by automated data loads/updates - allowing our strategists to use their time to analyze and create value for the clients, rather than spending time pulling data from platforms. Automated data import into dashboards and reports also greatly reduces the risk of human error and reduces re-work.

What do you dislike most about this product?

Sometimes bugs appear when feature updates are rolled out, but they are generally resolved pretty quickly.

What recommendations would you give to someone considering this product?

When evaluating, compare the data combination (dimensions / metrics) and data visualizations available with what you're expecting to be able to provide to your clients to determine if you can show things how you want to and/or what workarounds you'll need to develop.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Nicholas Z.

Role: Consultant
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Exceptional Reporting Tool! A Must Have.

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

They provide more features than the alternatives.

What is your favorite aspect of this product?

The time-saving use of it and the design

What do you dislike most about this product?

I may say the price since I did not use many of the features.

What recommendations would you give to someone considering this product?

As a freelancer, I think the use of TapClicks helped me providing high level reporting to my customers and in a matter of seconds.

Pros

Caring
Saves Time
Trustworthy
Respectful

Cons

Commodity Features
Vendor's Interest First

Ronald P.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Easy to use with great features for data reporting

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

With TapClicks, we have a comprehensive tool to gather the data and performance of our products across multiple channels with eye-catching and detailed reports.

What is your favorite aspect of this product?

Easy to use platform for performance reporting.

What do you dislike most about this product?

Sometimes, data may take too long to be available for reporting purposes.

What recommendations would you give to someone considering this product?

Get to know the platform to fully use its benefits.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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How We Deliver

TapClicks Marketing Operations Platform

What is TapClicks Marketing Operations Platform?

Company Details

Need Assistance?

Awards & Recognition

TapClicks Marketing Operations Platform Ratings

87 Likeliness to Recommend

1 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love TapClicks Marketing Operations Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

TapClicks Marketing Operations Platform Reviews

Melissa P.

Frees up so much time for analysis

Likeliness to Recommend

Pros

Nicholas Z.

Exceptional Reporting Tool! A Must Have.

Likeliness to Recommend

Pros

Cons

Ronald P.

Easy to use with great features for data reporting

Likeliness to Recommend

Pros

Most Popular TapClicks Marketing Operations Platform Comparisons

AdRoll

Experiture

Constant Contact

SALESmanago

BenchmarkONE

Mindmatrix

Title

1
Since last award

1
Since last award

Feature Ratings

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration