What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Advanced Data Segmentation
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Community Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews
Joe K.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2022
Easy and Efficient to Customize and Use
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
The customizability of reporting dashboards for clients, pulling reporting decks for presentations and organize how the data is organized and presented to the client.
What is your favorite aspect of this product?
Ease of use on our end and on the client's end for accessing campaign data in an easy to read, organized way. User permissions is easy and convenient.
What do you dislike most about this product?
There are some data limitations that cause some pain points, like how a dashboards need to be shared for all clients, so making one small change will change the way the data is presented to all clients, forcing you to create a completely new dashboard. Data also refreshes only once per day, which takes a lot of time and makes it so data from the day you are viewing is not available.
What recommendations would you give to someone considering this product?
Making the pulling in of data quicker and more often, as well as allowing small changes to dashboards available just to select clients without needing to create a new dashboard.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Phil P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2022
Leading reporting & data visualization dashboard
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
TapClicks integrates with hundreds of ad tech and marketing technology companies via API. In our research, TapClicks offered the most integrations in the market. It is very easy to connect and import data via TapClick's API. We also had wonderful support at TapClicks which is sometimes non existent in this space.
What is your favorite aspect of this product?
The end user can easily customize date ranges and with a click of a button, you can analyze data trends over a specific time period. This helped our clients understand the direction their advertising campaigns we going in minutes.
What do you dislike most about this product?
Some of the custom margin and markup rules we had to configure in TapClicks was difficult. It cost our team valuable time.
What recommendations would you give to someone considering this product?
Executing on product enhancements on time would be a big win for TapClicks. We were told from time to time that new features would be rolled out, but most of the team these new product upgrades were delayed.
Pros
- Trustworthy
- Caring
- Altruistic
- Acts with Integrity
Obed R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2022
Great tool, but still not the best one for social
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
Its option to create white-labeled dashboards
What is your favorite aspect of this product?
The customization of the dashboards
What do you dislike most about this product?
It has some limitations for social media marketing and SEO
What recommendations would you give to someone considering this product?
It's one of the best investments you can make
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
