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TapClicks Marketing Operations Platform Logo
TapClicks Marketing Operations Platform Logo
TapClicks

TapClicks Marketing Operations Platform

Composite Score
7.7 /10
CX Score
8.1 /10
Category
TapClicks Marketing Operations Platform
7.7 /10

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details


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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

88

Multi Channel Integration

86

Marketing Workflow Management

85

Marketing Analytics

84

Marketing Operations Management

83

Advanced Data Segmentation

82

Advanced Campaign Management

81

Email Marketing Automation

81

Mobile Marketing Management

79

Community Marketing Management

79

Social Media Marketing Management

75

Vendor Capability Ratings

Average 80

Vendor Support

89

Business Value Created

89

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of Implementation

80

Ease of IT Administration

80

Ease of Customization

80

Breadth of Features

79

Quality of Features

77

Product Strategy and Rate of Improvement

76

Ease of Data Integration

72

TapClicks Marketing Operations Platform Reviews

Joe K.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Easy and Efficient to Customize and Use

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

The customizability of reporting dashboards for clients, pulling reporting decks for presentations and organize how the data is organized and presented to the client.

What is your favorite aspect of this product?

Ease of use on our end and on the client's end for accessing campaign data in an easy to read, organized way. User permissions is easy and convenient.

What do you dislike most about this product?

There are some data limitations that cause some pain points, like how a dashboards need to be shared for all clients, so making one small change will change the way the data is presented to all clients, forcing you to create a completely new dashboard. Data also refreshes only once per day, which takes a lot of time and makes it so data from the day you are viewing is not available.

What recommendations would you give to someone considering this product?

Making the pulling in of data quicker and more often, as well as allowing small changes to dashboards available just to select clients without needing to create a new dashboard.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Phil P.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Leading reporting & data visualization dashboard

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

TapClicks integrates with hundreds of ad tech and marketing technology companies via API. In our research, TapClicks offered the most integrations in the market. It is very easy to connect and import data via TapClick's API. We also had wonderful support at TapClicks which is sometimes non existent in this space.

What is your favorite aspect of this product?

The end user can easily customize date ranges and with a click of a button, you can analyze data trends over a specific time period. This helped our clients understand the direction their advertising campaigns we going in minutes.

What do you dislike most about this product?

Some of the custom margin and markup rules we had to configure in TapClicks was difficult. It cost our team valuable time.

What recommendations would you give to someone considering this product?

Executing on product enhancements on time would be a big win for TapClicks. We were told from time to time that new features would be rolled out, but most of the team these new product upgrades were delayed.

Pros

  • Trustworthy
  • Caring
  • Altruistic
  • Acts with Integrity

Obed R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Great tool, but still not the best one for social

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

Its option to create white-labeled dashboards

What is your favorite aspect of this product?

The customization of the dashboards

What do you dislike most about this product?

It has some limitations for social media marketing and SEO

What recommendations would you give to someone considering this product?

It's one of the best investments you can make

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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