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TapClicks Marketing Operations Platform Logo
TapClicks Marketing Operations Platform Logo
TapClicks

TapClicks Marketing Operations Platform

Composite Score
7.7 /10
CX Score
8.1 /10
Category
TapClicks Marketing Operations Platform
7.7 /10

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details


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Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

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TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

88

Multi Channel Integration

86

Marketing Workflow Management

85

Marketing Analytics

84

Marketing Operations Management

83

Advanced Data Segmentation

82

Advanced Campaign Management

81

Email Marketing Automation

81

Mobile Marketing Management

79

Community Marketing Management

79

Social Media Marketing Management

75

Vendor Capability Ratings

Average 80

Vendor Support

89

Business Value Created

89

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of Implementation

80

Ease of IT Administration

80

Ease of Customization

80

Breadth of Features

79

Quality of Features

77

Product Strategy and Rate of Improvement

76

Ease of Data Integration

72

TapClicks Marketing Operations Platform Reviews

Maria B.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Improves the visibility and impact of campaigns

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

I believe that the tool stands out because it addresses the business problems of lack of visibility and coordination in marketing campaigns. I have tested and evaluated other products such as, but we chose TapClicks for its greater degree of customization and real-time tracking capabilities, in addition to its seamless integration with multiple marketing platforms

What is your favorite aspect of this product?

I like it because it allows you to optimize marketing operations, improve efficiency and make more informed decisions thanks to its extensive set of tools. Also having as a plus an advanced automation system for reporting and analysis, allowing us to optimize the performance and efficiency of our digital marketing strategies

What do you dislike most about this product?

Slight drawbacks to the advanced report customization, I might also add that it is less suitable for companies with basic marketing needs that do not require a lot of analysis and tracking

What recommendations would you give to someone considering this product?

TapClicks Marketing Operations Platform has been an invaluable tool in optimizing our marketing operations and improving efficiency in our campaigns. I would recommend this software to any company looking to maximize their digital marketing performance

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Lisa H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Advanced Marketing Integrations

Likeliness to Recommend

8 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

It is a tool to create detailed reports on the commercial processes, this also focuses on the possibility and something that I think stands out is that it can easily be established in the finance or marketing sectors because it shows quite complete reports that help the operations in both areas

What is your favorite aspect of this product?

What I like is that its capabilities in marketing areas are very well designed. It allows sales to be many more and processes to reach ideal customers, allowing them to see what customers are looking for and creating a database that improves campaigns, campaigns that in turn can be analyzed from your system.

What do you dislike most about this product?

The tool works as it should, I can't find anything negative to contribute from my experience

What recommendations would you give to someone considering this product?

It allows you to have complete customer data quality, is quite accessible and even offers a trial version where it is possible to get to know it in order to work with it in the best way.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bethany I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Well-balanced social marketing

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

Without a doubt, the program has provided us with specialized attention in the field of digital advertising. We have been able to highlight the importance of sales funnels by including them in all relevant online policies and tools. TapClicks has provided us with an excellent illustration of how to make money in the digital age. It has allowed us greater freedom in displaying content, which in turn has strengthened our marketing efforts. It is critical to run a successful campaign that makes people feel comfortable.

What is your favorite aspect of this product?

TapClicks is one of the best programs I have ever used and one of the main reasons I have been so successful in marketing and sales. With its help, I have been able to reach people all over the world in a simple way that serves a wide range of purposes. At this rate, other apps will have to try harder just to keep up with the number of attempts to use TapClicks as a target. It's not difficult at all, which makes it that much more tempting, and the price is great, but the main reason I recommend the app is because of how easy, straightforward, and functional it is.

What do you dislike most about this product?

I don't like the slowness of the support team; they need to work faster.

What recommendations would you give to someone considering this product?

TapClicks is great for creating client dashboards, and I recommend it to agencies that use many platforms. If a company doesn't use any add-on services, they are being unprofessional. For companies that work with a wide variety of vendors, the API connectivity is invaluable.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

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