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What is Shopify Plus?
Not just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person. Establish your brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, you finally have a gorgeous store of your own that reflects the personality of your business.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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97 Plan to Renew
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85 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 87%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 93%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify Plus?
Pros
- Efficient Service
- Inspires Innovation
- Respectful
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Shopping Cart Management
Catalog Management
Payment Processing
Reporting and Analytics
Guided Selling
Order Management
Content Management
Integrated Search
Multi-Storefront
Content Localization
ERP Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
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Shopify Plus Reviews

Immaculata C.
- Role: Information Technology
- Industry: Government
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Feature-Rich Platform for High-Growth business
Likeliness to Recommend
What differentiates Shopify Plus from other similar products?
1) Multi-Channel Selling: Supports sales across web, mobile, social media, and marketplaces 2) Dedicated Support: Provides 24/7 priority support and a merchant success program
What is your favorite aspect of this product?
Advanced Customization: Allows custom checkout experiences and automation.
What do you dislike most about this product?
High price
What recommendations would you give to someone considering this product?
1) Customize the checkout process to improve conversions and reduce cart abandonment. 2) Use Shopify Flow, Launchpad, and Scriptsto streamline operations and reduce manual tasks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
Effective and friendly
Likeliness to Recommend
Pros
- Reliable
- Efficient Service
- Altruistic
- Client's Interest First

Pierce H.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
Scalable Solution for High-Growth Online Business.
Likeliness to Recommend
What differentiates Shopify Plus from other similar products?
Shopify Plus is ecommerce platform unlike others as it is unmatched for scalability and performance. It is capable of taking huge spikes in traffic and huge amounts of sales without the impact on site performance or customer experience. This is especially important for big brands, especially during busy seasons or new product launches. The fact that the platform automatically puts in additional server resources keeps stores up and running even when the loads are heavy.
What is your favorite aspect of this product?
My favorite part about Shopify Plus is that it comes with some good automation features including Shopify Flow and Launchpad. The tools help companies get things done efficiently by automating repetitive processes and complex processes. For instance, Shopify Flow can auto-tag customers based on their history of purchases, reorder products when they’re out of stock, or even create personalized email blasts based on customer behavior. Not only does this kind of automation save time, but it also eliminates human errors and enables businesses to run more effectively on a large scale.
What do you dislike most about this product?
The only thing I don’t like about Shopify Plus is the pricing model. The platform has a lot of features and tools, but it’s not feasible for small or early-stage businesses. This high monthly price plus transaction fees if you don’t have Shopify Payments can impact margins a lot for a business with low sales volumes and lower margins.
What recommendations would you give to someone considering this product?
For companies considering Shopify Plus, I highly recommend taking a look at your current and future growth path. Shopify Plus is a great option for large-scale companies that require a highly scalable platform that can scale to massive volume and traffic spikes. But if you are a smaller business or just starting out, it can be more costly than worth it. Try out a cheaper Shopify plan and upgrade as your business expands and your needs expand.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing