What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSAP CRM Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on SAP CRM.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Fair
- Trustworthy
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Breadth of Features
Ease of IT Administration
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Charlotte R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Unlocking the Power of SAP CRM.
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
It is an excellent tool for managing various aspects of customer relationship management. It offers features such as order management, customer management, invoice management, shipping management, and customer-based targeting all in one platform, which makes it very convenient to use.
What is your favorite aspect of this product?
It integrates well with other SAP solutions and third-party applications. It also offers multichannel support, which is essential in today's digital marketplace. The advanced analytics and reporting functionality is another significant advantage as it provides a centralized repository for customer data and enables improved data management and reporting capabilities.
What do you dislike most about this product?
SAP CRM can be quite challenging to implement and use, especially for those who are not experienced in high-end technology. Additionally, the program is not very user-friendly and simple tasks often require multiple steps.
What recommendations would you give to someone considering this product?
SAP CRM is an excellent application for managing customer relationships and developing a business strategy. It is especially useful for social media marketing and integrating with other software platforms to customize business processes.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service
Sakshi S.
- Role: Human Resources
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Customize business process - All in one
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Easy to fetch the customer details , activities,changes happening ,we have recently switched and have received amazing customer experience , easy to capture the market, more scope to enhance the business and get more opportunities
What is your favorite aspect of this product?
It's helpful in brand building, means customer trust and integrity is received and also helpful in scaling the business
What do you dislike most about this product?
Amazing product,no flaws as such faced
What recommendations would you give to someone considering this product?
Get a good experience, feedback, scaling the business , best software to used in small to mid size organisation
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Michael B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Best commercial customer data management software
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM's offerings, which include cost management, sales reporting, operational operations, marketing, and finance-related business processes, all contribute to an enhanced customer experience. Excellent technical and service assistance aids consumers in making full advantage of a product's capabilities.
What is your favorite aspect of this product?
One of SAP CRM's strongest points is its adaptability and ease of use in facilitating the incorporation of unique business processes into existing setups. It was useful for keeping track of things like sales, marketing, finances, team efficiency, and questions from clients.
What do you dislike most about this product?
For some reason, not all of the upgrade-release displays are modifiable. Changing colors during bespoke development is difficult due to a lack of available established themes. Compatibility issues arise while attempting to join SAP CDC and SAP CRM.
What recommendations would you give to someone considering this product?
Improves customer service, sales productivity, analytics, and reporting; can be used independently or in conjunction with other SAP products; user-friendly.
Pros
- Enables Productivity
- Efficient Service
- Acts with Integrity
- Helps Innovate
