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SAP

SAP CRM

Composite Score
8.4 /10
CX Score
8.6 /10
Category
SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Fair
  • Trustworthy
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 79

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

81

Marketing Management

81

Collaboration

81

Customer Service Management

80

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

76

Mobile

65

Vendor Capability Ratings

Average 79

Vendor Support

82

Quality of Features

82

Business Value Created

81

Ease of Data Integration

80

Ease of Customization

80

Breadth of Features

80

Ease of IT Administration

79

Ease of Implementation

79

Product Strategy and Rate of Improvement

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Karas G.

  • Role: Industry Specific Role
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Perfect CRM Solution For Business

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

While most CRM solutions are expensive, SAP CRM comes at a manageable cost will zero compromises

What is your favorite aspect of this product?

I like that SAP CRM is the most affordable in it's class It offers features that makes handling SAP CRM easy.

What do you dislike most about this product?

No dislikes as SAP CRM has been a performer

What recommendations would you give to someone considering this product?

I recommend SAP CRM for it's amazing capabilities

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dennis N.

  • Role: Consultant
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

Definetly prefer MS Dynamics!

Likeliness to Recommend

3 /10

What differentiates SAP CRM from other similar products?

Not enough features.

What is your favorite aspect of this product?

I don't know.

What do you dislike most about this product?

MS Dynamics offers so many better features!

What recommendations would you give to someone considering this product?

Try something different

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Akari E.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Engaging & understanding your customers in person

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

An easy to use client management experience. The tool provide integration options with all available platforms for maximum coverage. Engaging and understanding your customers in person, digitally or via cellular device. SAP CRM is a multichannel marketing platform that provide customer management solutions by large scale data analysis, Social Media and Online marketing, Loyalty programs and resource management utilities. The tools provides all data solutions related information preparation along with customer history, data analysis and perform actions as per available trends.

What is your favorite aspect of this product?

The tool is very beneficial for large scale as well as small scale businesses with support staff available in 139 countries around the world. It helps in cost cutting as it integrate all major tools which provide an all in one solution. Overall tool lacks in proper support related to CRM as the major tool provided by SAP is associated with supply chain and inventory.

What do you dislike most about this product?

SAP CRM with a wide range of features also a costly software poor user knowledge can not only decrease revenue but also causes an overall loss. The tool was basically build for inventory management and supply chain process due to which extension tools like customer engagement, sales process and relationship development is very difficult and sometimes unresponsive.

What recommendations would you give to someone considering this product?

Additional features includes traveling management (like ticketing, travel reimbursements and inventory). Expense management system and customer relationship management tool is also available. The tool is highly recommended for businesses that have a large suppliant chain networks as it can support inventory and supply chain management.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Appreciates Incumbent Status

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