This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Salesforce.com Inc

Salesforce Starter

Composite Score

8.1 /10

CX Score

8.3 /10

49 Reviews Write a Review

What is Salesforce Starter?

Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Salesforce Starter won the following awards in the Customer Relationship Management - Small Business category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

Salesforce Starter Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Starter.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Starter?

2% Negative

6% Neutral

92% Positive

Pros

Reliable
Performance Enhancing
Altruistic
Trustworthy

Feature Ratings

Average 83

Sales Management

Lead Management

Account and Contact Management

Activity and Workflow Management

Customer Service Management

Mobile

Analytics and Reporting

Collaboration

Marketing Management

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Average 81

Ease of Customization

Business Value Created

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of IT Administration

Salesforce Starter Reviews

Kellene C.

Role: Human Resources
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Awesome Product

Likeliness to Recommend

10 /10

What differentiates Salesforce Starter from other similar products?

It is one of the best systems I have seen to set up clients and vendors

What is your favorite aspect of this product?

I love that the steps to add clients are through, precise and whenever you need help they are able to assist in the department

What do you dislike most about this product?

Sometimes there are a few delays with the vendor setup

What recommendations would you give to someone considering this product?

If you want an easy way to add new vendors or update you vendor/client system look no further and try this product!

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Ayesha A.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Its a great software for sales!

Likeliness to Recommend

7 /10

What differentiates Salesforce Starter from other similar products?

Has a variety of features embedded in the product which makes it easier to work.

What is your favorite aspect of this product?

its a one stop shop

What do you dislike most about this product?

tooo many options (drop downs) to choose from when gathering data

What recommendations would you give to someone considering this product?

Great product!

Pros

Enables Productivity
Unique Features
Respectful
Helps Innovate

munashe s.

Role: Sales Marketing
Industry: Utilities
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

CRUCIAL TO SMALL OR ENTRY LEVEL BUSINESSES

Likeliness to Recommend

9 /10

What differentiates Salesforce Starter from other similar products?

ITS TRAINING AND SUPPORT IN THE PLATFORM

What is your favorite aspect of this product?

INTERGRATIVE LIVECHAT

What do you dislike most about this product?

MANAGEMENT FEATURES ARE BASIC

What recommendations would you give to someone considering this product?

HIGHLY RECOMEND

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Salesforce Starter

What is Salesforce Starter?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Salesforce Starter Ratings

88 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Starter?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Activity and Workflow Management Text or code-based and visual workflow designers.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Starter Reviews

Kellene C.

Awesome Product

Likeliness to Recommend

Pros

Ayesha A.

Its a great software for sales!

Likeliness to Recommend

Pros

munashe s.

CRUCIAL TO SMALL OR ENTRY LEVEL BUSINESSES

Likeliness to Recommend

Pros

Most Popular Salesforce Starter Comparisons

Pipedrive

Copper

Freshsales

Spotler CRM

Nimble

monday.com

Title

Feature Ratings

Sales Management

Lead Management

Account and Contact Management

Activity and Workflow Management

Customer Service Management

Mobile

Analytics and Reporting

Collaboration

Marketing Management

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Ease of Customization

Business Value Created

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of IT Administration