
What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
Down
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 99%
- Strategy & Innovation:
- 95%
- Service Experience:
- 96%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Respectful
- Client Friendly Policies
- Fair
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
CRM Integration
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Aggregation
Omnichannel Integration
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Vendor Support
Salesforce CDP Reviews

Ansuman S.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: IT Leader or Manager
Submitted Jun 2025
Powerful CDP for Enterprises Deep in the Salesforc
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
The biggest differentiator is its deep integration with the Salesforce Marketing Cloud and Service Cloud, allowing for real-time audience activation and a more seamless data-to-action workflow.
What is your favorite aspect of this product?
Its ability to unify fragmented customer data into a single, trusted profile and activate audiences quickly across multiple channels without relying heavily on engineering.
What do you dislike most about this product?
The learning curve is steep, especially for non-technical users, and initial implementation can feel complex without strong partner support.
What recommendations would you give to someone considering this product?
Ensure you have cross-functional alignment from IT and marketing early on. Also, invest time in designing your data model upfront—this will pay off significantly during activation and personalization phases.
Pros
- Client's Interest First
- Generous Negotitation
- Over Delivered
- Transparent

Vijay K.
- Role: Human Resources
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2025
Keep you work up to mark
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
They providing best service as of now, thank you
What is your favorite aspect of this product?
I like user interface of sales force, easy to understand and work.
What do you dislike most about this product?
I didn't find dislike as of now.
What recommendations would you give to someone considering this product?
I believe sales force will improve itself as per requirement.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Shivam K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
robust customer data management capabilities
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
its seamless integration with the broader Salesforce ecosystem
What is your favorite aspect of this product?
its ability to unify customer data from various sources
What do you dislike most about this product?
pricing of Salesforce CDP is on the higher end, especially for smaller businesses or those with limited budgets
What recommendations would you give to someone considering this product?
It has excellent crm features so don't hesitate while purchasing it. It will boost your business
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity