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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.4 /10
CX Score
8.8 /10
Category
Salesforce CDP
8.4 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

Down 1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
94%
Conflict Resolution:
99%
Strategy & Innovation:
95%
Service Experience:
96%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

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0% Negative
6% Neutral
94% Positive

Pros

  • Respectful
  • Client Friendly Policies
  • Fair
  • Trustworthy

Feature Ratings

Average 83

Data Security

88

CRM Integration

86

Real Time Capabilities

85

Dashboards, Analytics and Reporting

85

Data Aggregation

83

Omnichannel Integration

80

Data Enrichment

80

Behavioral Triggers

77

Vendor Capability Ratings

Average 82

Breadth of Features

85

Quality of Features

84

Ease of Data Integration

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

82

Ease of Customization

82

Ease of IT Administration

82

Ease of Implementation

82

Business Value Created

81

Usability and Intuitiveness

81

Vendor Support

80

Salesforce CDP Reviews

Ansuman S.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful CDP for Enterprises Deep in the Salesforc

Likeliness to Recommend

7 /10

What differentiates Salesforce CDP from other similar products?

The biggest differentiator is its deep integration with the Salesforce Marketing Cloud and Service Cloud, allowing for real-time audience activation and a more seamless data-to-action workflow.

What is your favorite aspect of this product?

Its ability to unify fragmented customer data into a single, trusted profile and activate audiences quickly across multiple channels without relying heavily on engineering.

What do you dislike most about this product?

The learning curve is steep, especially for non-technical users, and initial implementation can feel complex without strong partner support.

What recommendations would you give to someone considering this product?

Ensure you have cross-functional alignment from IT and marketing early on. Also, invest time in designing your data model upfront—this will pay off significantly during activation and personalization phases.

Pros

  • Client's Interest First
  • Generous Negotitation
  • Over Delivered
  • Transparent

Vijay K.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Keep you work up to mark

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

They providing best service as of now, thank you

What is your favorite aspect of this product?

I like user interface of sales force, easy to understand and work.

What do you dislike most about this product?

I didn't find dislike as of now.

What recommendations would you give to someone considering this product?

I believe sales force will improve itself as per requirement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

robust customer data management capabilities

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

its seamless integration with the broader Salesforce ecosystem

What is your favorite aspect of this product?

its ability to unify customer data from various sources

What do you dislike most about this product?

pricing of Salesforce CDP is on the higher end, especially for smaller businesses or those with limited budgets

What recommendations would you give to someone considering this product?

It has excellent crm features so don't hesitate while purchasing it. It will boost your business

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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