Sales Navigator

What differentiates Sales Navigator from other similar products?

LinkedIn Sales Navigator differentiates from other product offerings because it has an unparalleled professional database on LinkedIn. Its users reach over 800 million. With these data in real-time, search filters, and leads recommendation tools, users can pinpoint and work with decision-makers more effectively than any other B2B prospecting tool.

What is your favorite aspect of this product?

My favorite part of LinkedIn Sales Navigator is the advanced search. With over 30 filters like industry, size of company, job title, seniority level, and new releases, you can build highly relevant prospect lists using the platform. This fine-grained filtering lets sales people find the most relevant leads at the lowest possible speed, thereby saving time and optimizing outreach.

What do you dislike most about this product?

The only drawback with LinkedIn Sales Navigator is that it doesn’t really tie in well with other sales and marketing tools. It integrates with a few CRM systems, but the workflow is clunky and not always consistent. This limitation can often be caused by the user needing to manually transfer data from one system to another which can be tedious and error prone.

What recommendations would you give to someone considering this product?

For the individuals who would try LinkedIn Sales Navigator I’d recommend beginning with a good plan and an excellent customer profile. The platform is powerful because it allows you to connect with certain groups and segments, so knowing your demographics and roles is essential. Time to get used to the advanced search filters and try different combinations to optimize your prospecting strategy.

What differentiates Sales Navigator from other similar products?

Sales Navigator has some pretty cool features that make it stand out from other similar products. One of the big ones I have found is the link with our internal CRM. Which lets us integrate our CRM with LinkedIn Sales Navigator. This means we can auto-save CRM leads, contacts, and accounts in Sales Navigator. Plus, the Activity Writeback feature automatically logs key activities like InMails, messages, and notes to CRM.

What is your favorite aspect of this product?

My favourite aspects of Sales Nav is the ability to perform account mapping. When conducting account based research I can create account trees and link prospects to a account. By doing so I can find my ICP and also decisions makers, key influencers and others.

What do you dislike most about this product?

A aspect that I dislike about the product is the lack of automation/ AI tools that are in the solution. Currently my tasks and manual and do not allow activity at scale. I undertested that this may be on the road map. however I would love to see these added in Q1/Q2 of next year.

What recommendations would you give to someone considering this product?

I would highly recommend Sales Navigator to any sales team. The tool us a essential part of my ABM strategy and allows for account mapping with a large percentage of people using Linked In I find it's highly accurate. One aspect to consider is the cost, meaning any business that purchases licenses needs to make sure all users adopt the solution and get the most out of it's features.

What differentiates Sales Navigator from other similar products?

It's one of a kind really. Even competitors like Xing have fallen by the wayside. If people you want to get hold of aren't on LinkedIn, then they're probably not out there.

What is your favorite aspect of this product?

Being able to build up prospecting lists and quickly analyse TAM SAM SOM of markets based on multiple criteria (geo, demo, size, FTEs, revenue, industry, etc) is invaluable when deciding whether to go after a particular market or not. The ability to link the people in those organisations to your CRM and pull the data across cannot be underestimated in terms of time saved. Even better, seeing updates on what prospects are up to being pushed at you allows you to quickly change tack and interact in a more effective way with them.

What do you dislike most about this product?

The analytics for usage of your own teams are pretty weak, almost an after thought for the product. I'd like to see more than just 'top 5' users, senders of inmails etc. Inmails sent from outside Sales Nav aren't included in the usage stats... tightening up this analytics would help drive more usage and therefore value from the product, especially given it's per seat cost.

What recommendations would you give to someone considering this product?

Make sure you've got a really good roll out plan to your end users for this platform. I've seen too many times an organisation get excited about going for Sales Nav, and an initial burst of usage by the sales teams - then after a couple of months, interest wanes except within a hardcore group. Getting *everyone* to keep using and engaging is the way forward.